Marketing O and A levels Programs Shalimar Hall-C

Current Situation Retention of O levels student body is almost 60% BCR, 40% in BSR in the A levels Program. Less exposure of Access Centre Supplements of OL/AL results Marketing through Website (and separate Facebook pages of campuses) (Discussion of the group was focused on finding the way forward)

Findings We are losing out our O levels student body to competitors because of the scholarships.

Recommendations OL students to participate more in the AL program. Pick and choose the activities so that the exclusivity of AL program is not lost. Celebrate achievement/rewards of teachers and students both Marketing through alumni (an active alumni group/society that mentors and interacts with currents student body) Marketing the Access Centre. Providing Career Counseling at an early stage (8 th grade). Increase Parental Involvement (develop a group of voluntary parent body/ambassadors) Waive off admission security from BSS Student (for retention)

Recommendations (contd) Quota for scholarships should be increased. Student exchange programs A unified platform for all AL student body (combined MUN etc) High priority to be given on discipline. More focus on marketing through social media. More preferably a coherent social media platform. Advertise the positives (CIE centers and standardized labs) Utilize faculty sitting in the market (How can we motivate them? *recognition/bonus/rewards*)

Implications Pick and choose the activities so that the exclusivity of AL program is not lost. Security reasons will hinder the outdoor/extra curricular activities.