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Presentation transcript:

Voice Of Customer

Net Promoter Overview 1 A customer is able to leave comments in the surveys sent to them. This is what allows a company to use the VOC (Voice of Customer) to ensure that company is meeting the expectations.

Product management - Product Development 1 Gathering the voice of customers

Text mining - Commercial 1 * Lexalytics - provider of a text analytics engine used in Social Media Monitoring, Voice of Customer, Survey Analysis, and other applications.

Process improvement - Key considerations 1 Fast-changing customer needs underscore the importance of aligning business processes to achieve higher customer satisfication. It is imperative in any BPI exercise that the Voice of Customer be known, and factored in, when reviewing or redesigning any process.

Voice of customer 1 'Voice of the customer' (VOC) is a term used in business and Information Technology (through ITIL, for example) to describe the in-depth process of capturing a customer's expectations, preferences and aversions.Ernan Roman, ERDM.com (2010): [ solutions.05.php5 Voice of Customer (VOC) Relationship Research] Specifically, the Voice of the Customer is a market research technique that produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives

Product portfolio management - Product Development 1 * Gathering the voice of customers

Kaiser Associates 1 The firm is noted for its benchmarking, competitive analysis, voice of customer, commercial diligence work supporting investment decisions, and other externally driven strategic development work, developed in the 1980s through extensive work with IBM and General Motors and codified in a number of books including Developing Industry Strategies: A Practical Guide of Industry Analysis (1983) and Understanding the Competition: A Practical Guide of Competitive Analysis (1981), and Beating the Competition: A Practical Guide to Benchmarking

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