MASS MEDIA INFLUENCE IT’S ALL ABOUT PERSPECTIVE

FUNCTIONALIST

Entertainment  Enjoyable way to pass time  Example: Kim Kardashian  Famous for being famous News and Information  Example: 9/11 Tragedy  Resources limited to news and phone calls  Example: Michael Jackson’s Death  Resources expanded to internet, blogs, news, phone calls, social media

Socialization  Demonstrating and educating on cultural norms  NYC Condom  Promote Social Responsibility Audience Consumption  Advertising  Superbowl  Football vs. commercials

INTERACTIONIST

Researched at the Micro Level  Business aspects  Target Marketing  Regulation

EXAMPLES Burger King Promotion Google Search Terrorist and Criminal Activity

FEMINIST

DISTORTED REPRESENTATION OF REALITY TWIGGY & THE SKINNY FASCINATION DOVE REAL BEAUTY CAMPAIGN

WHICH ONE IS MORE COMMON?

WHO DO YOU RECOGNIZE? BRITTANY GRIMER LEBRON JAMES

CONFLICT

Gatekeeping  Controlled by the Man Dominant Ideology  Creating and Promoting Stereotypes Digital Divide  Limited Access to the Poor

EXAMPLES Controlling information perspectives and timing Trayvon Martin and George Zimmerman Internet Access in Africa