MASS MEDIA INFLUENCE IT’S ALL ABOUT PERSPECTIVE
FUNCTIONALIST
Entertainment Enjoyable way to pass time Example: Kim Kardashian Famous for being famous News and Information Example: 9/11 Tragedy Resources limited to news and phone calls Example: Michael Jackson’s Death Resources expanded to internet, blogs, news, phone calls, social media
Socialization Demonstrating and educating on cultural norms NYC Condom Promote Social Responsibility Audience Consumption Advertising Superbowl Football vs. commercials
INTERACTIONIST
Researched at the Micro Level Business aspects Target Marketing Regulation
EXAMPLES Burger King Promotion Google Search Terrorist and Criminal Activity
FEMINIST
DISTORTED REPRESENTATION OF REALITY TWIGGY & THE SKINNY FASCINATION DOVE REAL BEAUTY CAMPAIGN
WHICH ONE IS MORE COMMON?
WHO DO YOU RECOGNIZE? BRITTANY GRIMER LEBRON JAMES
CONFLICT
Gatekeeping Controlled by the Man Dominant Ideology Creating and Promoting Stereotypes Digital Divide Limited Access to the Poor
EXAMPLES Controlling information perspectives and timing Trayvon Martin and George Zimmerman Internet Access in Africa