Social media as a content and information dissemination tool for coalitions working with Limited English Proficiency (LEP) communities Kuan-Lung Daniel Chen, MPH, CPH 1, Kate Moraras, MPH 1, Maureen Kamischke 1, Allan Gamboa 2, Isha Weerasinghe, MSc 2, Jeffrey Caballero, MPH 2, Joan Block, RN, BSN 1, Chari A. Cohen, MPH, DrPH(c) 1 1 Hepatitis B Foundation, 2 Association of Asian Pacific Community Health Organizations

Presenter Disclosures Kuan-Lung Daniel Chen, MPH, CPH The following personal financial relationships with commercial interests relevant to this presentation existed during the past 12 months: No relationships to disclose

Background: Hepatitis B World’s most common liver infection #1 cause of liver cancer High prevalence among APIs and African Immigrants Transmitted through blood and body fluids – Vertical transmission common Vaccination, Screening, Treatment (no cure yet)

Background: Hep B United National coalition of coalitions & grassroots initiatives 20+ partners through the United States – Currently co-led by Hepatitis B Foundation (HBF) and Association of Asian Pacific Community Health Organizations (AAPCHO) HBU team facilitates capacity building – Resource, experience, best practice sharing – Mentorship – Mini-grants

Background: CDC Collaboration Know Hepatitis B Campaign material – PSAs, posters, fact sheets, infographics, etc. – Most materials in 4-8 languages

Social Media Goals Target audience – Local partners – Potential partners Facilitate communication Disseminate content Improve capacity – Social media – Campaign materials

HBU Online Media Platforms Social Media – Facebook – Twitter – Youtube – Instagram Others – Website – E-Newsletter – Webinars

Good Try: Learn From Early Mistakes Social Media Contest – Signature Challenge – Twitter Challenge – Facebook Caption Challenge – Decorate Your Office Challenge Results – NYC won most – Houston won some – Most others didn’t participate much Capacity building needed

Know Thyself Baseline capacity  continuous evaluation StateCampaignWebsiteFacebookTwitterYoutubeFB Likes Twitter Followers CAAsian Pacific Health Foundation   North East Medical Services  HIHep Free Hawaii  ILAsian Health Coalition  GROUPS  2702 Midwest Asian Health Association  37 MDAsian American Health Initiative  MAChinese American Medical Society  GROUPS 193 NVHep B Free Las Vegas  NJNew Jersey Hepatitis B Coalition NYCharles B Wang CHC   94 NYC Hepatitis B Coalition  NYU B Free CEED   OHOhio Asian American Health Coalition  800 PAHep B United Philadelphia  TXDallas Fort Worth Hepatitis B Free Project  Asian American Health Coalition (HOPE Clinic)  WAHepatitis B Coalition of WA  Hepatitis Education Project  1, DCHepatitis B Initiativesof Washington, DC  PEOPLE  TOTAL

Early Success: Twitter Chat Collaboration between HBU, CDC Division of Viral Hepatitis, HBF, AAPCHO, HBU Philadelphia Stats (provided by CDC NPIN) – 529 tweets with #KnowHepB – 35 participants engaged using #KnowHepB – 3,799,126 potential reach  379,913 possible reach – Top locations: Atlanta, GA; Killeen, TX; Chicago, IL; Philadelphia, PA; New York, NY; Washington, DC; and Oakland, CA Storify –

Social Media Strategies 1.One content, many platforms 2.English for first impression 3.Educate, train, & share

One Content, Many Platforms Example: Hep B Hangout

Assessing the Platforms Facebook – Good connector to contents – Must find balance between content fatigue and visibility Twitter – Great for interactive events, e.g. Twitter Chat – Must find balance between content fatigue and visibility Youtube – Great for video content hosting Could help reach communities with low literacy – Minimal engagement beyond video hosting Instagram – Good for image-based content – Cannot embed long video

English for First Impression Sample the material via social media In-language content available on website

Educate, Train, & Share Webinars/hangouts Newsletter Continuous engagement

Next Steps New Know Hepatitis B materials In-language social media – Line & WeChat