Nfinity FLY HIGH! B311CB3104BD51C05&selectedindex=77&ccid=YErwIAIF&simid= &thid=OIP.M604af d9b631e48483fc035a9o0&first=1

About Nfinity  Nfinity has become a leading athletic footwear brand  They deliver the highest of quality and value  Nfinity are the world's first brand with a core focus on producing light weight athletic footwear for female athletes  They won 'most innovative company of the year' at the American Business Awards in 2012  Their aim is to enhance athletes performance and reduce the risk of injury

Nfinity's Target Audience  Gender: Female  Race: All  Age: 6-18  Sexuality: All  Social Class: AB - the shoe's range from $ Nfinity have a range of different footwear and items of sport apparel. _FUJMGoT0Pc/UGT5O4a42tI/AAAAAAAAAKc/Je NtBoiJ6lk/s1600/Nfinity+Evolution.jpg ng/shoes

Nfinity Evolution  The Evolution is a competition shoe  It provides superior flexibility and support for elite stunts  6.5 oz - very lightweight which is a USP  Comfortable, durable and secure Target audience:  Gender: Female  Race: All  Age: 6-18  Sexuality: All  Social Class: AB - because of the high end price. rch?q=Nfinity+evolution+shoe&view =detailv2&id=9B44FAD3C3443D06A 0E0831B311CB3104BD51C05&select edindex=77&ccid=YErwIAIF&simid= &thid=OIP.M6 04af d9b631e48483fc035a 9o0&first=1

Brand elements  Name: Nfinity  Logo: the logo shows an infinity symbol with the word ‘NFINITY’ below  Colours: the colours used change when they’re promoting different products – they use different combinations.  Tagline: Nfinity used a tagline for their previous ad campaign promoting another type of shoe called Titan, and the tagline was ‘Unleash yours’. Their brand as a whole doesn’t have a tagline. Our campaign’s tagline will be: Fly High. &&id= A0ACFA0CB3C25DA3899A9C169F &selectedIndex =0&ccid=mv3dzfO8&simid= &thid=OIP.M9afdddcd f3bcf94f7da0ff339aa9b9aeo0&ajaxhist=0 inity+logo&view=detailv2&&id=C271C6AC4C 21C655B6DAE76A642E2D24202E82E7&select edIndex=13&ccid=9zrR9zph&simid= &thid=OIP.Mf73ad1f73a61a144 3bc34b1b03b8b4e9o0&ajaxhist=0

Competitors  The Main competitors for 'Nfinity' are: Nike, Kaepa and Saucony.

Previous adverts - U.S.P  All online - limited audience that see's them. Niche audience  Latest advert was for their Titan campaign where they released the first ever high top cheerleading trainer. It was only run online and consisted of a stand alone advert of the athletes using the shoes and showcasing all the possibilities of using the product.  U.S.P - First advert to be shown on TV in the UK. Selected channels at selected times - why these channels would air it I.E. It shows the cheerleading worlds/competitions. Here is an advert for one of their products. ‘Titan ’

Narrative Structure:  Linear Narrative  Endorsement from professional cheerleaders  Performance based  Surreal  Similar to previous

Narrative idea:  Pact shot  Narrative A – B  Audience same as the original target audience  Performance montage  Editing techniques  Fast paced with a freeze frame  A range of Camera techniques  Comparing two types of shoes – more convincing

Persuasive Techniques  Celebrity endorsement in the form of ‘All Star Cheerleaders’. – This will cause impulse buying by consumers.  Seeing the product in action – Ethos this shows reliability and honesty of the product and its features.  Bandwagon – See something, want to be a part of it.

Any Questions?