The Advertising Game Lesson 3 Unit 11 Module 4 SHE 厦门外国语学校 吕妹仔 (May Lv)
Evaluating ads Commercial One Commercial Two
1.“We accidentally discovered that yeast( 酵母 ) lessens your age. Giffarine Repairy Treatment with yeast extract!” Lines from the commercials (FYR) 2. “ What if we can use the sun to help keep us cool? Solar power ventilation( 通风，排气） To help cool you Available on the third generation Prius It’s harmony between men, nature and machine.”
The Advertising Game Prediction: Competition
Read for the main idea What's the main idea of this passage? A. The origin of advertising B. The development of advertising C. The effects of advertising D. The characteristics of advertising
Advertising boom Direct competition To make.. forget... To make contributions to society Classic ads Modern ads (1) Modern ads (2) Modern ads (3) Public ads name of a company; location; brand name visually attractive pictures; words of experts the highest standards of design; ideas linked to the products humor ; new and unusual ideas educate people; increase pubic knowledge Phases Characteristics Driving forces
Read between and beyond the lines. (Para.3) In fact, in the world of advertisements, such content is as old as advertising itself. Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive.
Read between and beyond lines. (Para.4 ) By doing this, they hope to make people forget that someone is trying to sell them something! CommodityService Experience economy
Para. 5 Over the last decade, the government has worked hard at using advertisements to educate people on fighting AIDS, saving water, helping the poor, giving up smoking, etc. Read between and beyond lines. NGO
Advertising boom Direct competition To make.. forget... To make contributions to society Classic ads Modern ads (1) Modern ads (2) Modern ads (3) Public ads name of a company; location; brand name visually attractive pictures; words of experts the highest standards of design; ideas linked to the products humor ; new and unusual ideas educate people; increase pubic knowledge Phases Characteristics Driving forces
Do an oral review of advertising development. Use linking words to make your statement organized and logical. Use key words and patterns from the text and your own words as well. Refer only to the graphic organizer while doing presentation.
Advertising boom Direct competition To make.. forget... To make contributions to society Classic ads Modern ads (1) Modern ads (2) Modern ads (3) Public ads name of a company; location; brand name visually attractive pictures; words of experts the highest standards of design; ideas linked to the products humor ; new and unusual ideas educate people; increase pubic knowledge Phases Characteristics Driving forces
Read to think: What are the similarities and differences between commercial ads and public ads?
Read to think 1. What do you think of those deceptive advertisements? What can we do about it? 2. How are advertisements related to your life? What's your attitude towards advertising?
A message to take away: In a game, we should play by the rule! golden survival rules + moral rules = a soft pillow
Task 1 Task 2 Secret assignments 2 groups 4 groups