SIMEON SHUMBA: CATEGORY: MEDIA COE COUNTRY SADC GENDER PROTOCOL SUMMIT DATE : 10 TH APRIL 2013 VENUE: RYALLS HOTEL ADD AN ACTION PHOTOGRAPH THAT SHOWS AN ASPECT OF THE GOOD PRACTICE YOUR LOGO GENDER EQUALITY BY 2015, YES WE MUST! PLEASE FEEL FREE TO ADD YOUR OWN BACKGROUND

FM 101 POWER RADIO STATION Urban (Raynor Avenue, Limbe.) Radio Circulation (25% females against 75% males) 1/3 propotion of females 28 employees (12 females & 16 males) Since 2008 Photograph/graphics/ scans/map that will highlight some of the information in the description GENDER EQUALITY BY 2015, YES WE MUST!

KEY GENDER CHALLENGES IN THE MEDIA HOUSE Lack of working resources hinders employees from conducting their jobs e.g during odd hours Shortage of staff Photographs that show some of challenges GENDER EQUALITY BY 2015, YES WE MUST!

GENDER CHAMPIONS yes Simeon Shumba, Alefa Laison and Rachel joshua Chief editor, Editor Chichewa desk, Tipewe Anti AIDS Presenter, respectively Photograph of the gender champion/s in action GENDER EQUALITY BY 2015, YES WE MUST!

GENDER CHAMPIONS Alefa Lyson -Introduced a gender programe called Mlatho that encourages girls to go further with their education. Rachel Joshua-Host Anti- Aids tipewe and always include women sources infected or affected by HIV/AIDS Photograph/s of the results GENDER EQUALITY BY 2015, YES WE MUST!

HOW HAS THE COE PROCESS CONTRIBUTED TO ADDRESSING THE CHALLENGES? Equal representation of both male and female Specific practices Equal assignment in news reading and hosting of programmes Inhouse training/refresher courses Photograph/s showing changes GENDER EQUALITY BY 2015, YES WE MUST!

HOW HAS THE COE PROCESS CONTRIBUTED TO ADDRESSING THE CHALLENGES? Mlatho-A Programme that provides a platform for girls to get inspired by some successful women. Trying to reach equal recruitment of male & female employees Equal distribution of duties Photograph/s showing changes GENDER EQUALITY BY 2015, YES WE MUST!

HOW HAS THE COE PROCESS CONTRIBUTED TO ADDRESSING THE CHALLENGES? Gender specific programmes(Mlatho & Mai Pandale) Budgets(special funds for reporters to travel to cover gender related stories) Monthly evaluation on progress and calculation of stories that have been covered. During our monitoring it was revealed that there were many male sources as compared to female. Photograph/s showing changes GENDER EQUALITY BY 2015, YES WE MUST!

HOW IS THE MEDIA HOUSE CONTRIBUTING TOWARDS ACHIEVING THE 28 TARGETS OF THE SADC PROTOCOL? GENDER EQUALITY BY 2015, YES WE MUST! PROTOCOL TARGETMEDIA ACTIONS Develop strategic partnerships and networking opportunities. Educating the general public about equity when it comes to gender issues Build linkages between the media and local government work on the ground as part of the broader objective of gender responsive governance and accountability, Creating more programmes on gender thereby creating constructive debates on gender issues Strengthen the gender movement from local to national to regional to international level. Improving coverage that would include gender related issues

IMPACT impact. It has given equal platform for both male and female sources. motivated females to take part in various activities at the work place. Changed women's mind set who thought there are specific roles for men only. Feed back (There’s more interaction on gender programmes via social networking site e.g Facebook & Twitter plus Phone in programmes.) Institution(Received accreditation from Malawi Electoral commission and MESN for introducing a programmes encouraging women to take part in politics.) Photograph/s of people or scans GENDER EQUALITY BY 2015, YES WE MUST!

CHANGING LIVES Gladys Chitera Councillor. Marketing executive planning to contest for the forth coming 2014 tripartite elections. Photograph/s of the changing lives GENDER EQUALITY BY 2015, YES WE MUST!

CHALLENGES TO GENDER MAINSTREAMING Culture in a family set up -female journalists are reluctant to cover night and early morning functions saying they need to look after their families. Female reporters are not aggressive. some media bosses use female jouranalists as sex objects GENDER EQUALITY BY 2015, YES WE MUST!

WAY FORWARD Refresher courses on gender issues reporting more on gender issues more gender programmes To set aside awards to motivate people on gender Photograph/s to show areas that will be taken forward GENDER EQUALITY BY 2015, YES WE MUST!