242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved 3. The Planning and Buying Process Shelley Hen | Solution Specialist January 2011

© 2010 MediaMind Technologies Inc. | All rights reserved BriefPlanningBuyingBookingTraffickingMonitoringAnalysisBriefPlanningBuyingBookingTraffickingMonitoringAnalysisBriefPlanningBuyingBookingTraffickingMonitoringAnalysisBriefPlanningBuyingBookingTraffickingMonitoringAnalysisBriefPlanningBuyingBookingTraffickingMonitoringAnalysis The Planner’s World

© 2010 MediaMind Technologies Inc. | All rights reserved Approval & Booking Advertiser ApprovalIO generation Negotiation Request For Proposal (RFP) Proposal management Create Media Plan Planning Objectives & Audience Historical performance Consideration set Campaign Brief Trafficking … Tracking & Monitoring Campaign Work Process From Brief to Media Plan (‘classic process’) Outlines the campaign goals, targeting, budget, and more Identify the specific media that will help achieve the objectives of the campaign, based on the brief. Negotiate with selected sites for placements, rates and volume Approval from all parties, and legal agreements between agency and publishers Ad serving, monitoring and analysis Ad serving, monitoring and analysis

© 2010 MediaMind Technologies Inc. | All rights reserved Campaign Brief Trafficking … Tracking & Monitoring Approval & Booking Advertiser ApprovalIO generation Negotiation Request For Proposal (RFP)Proposal managementCreate Media Plan Planning Objectives & Audience Search, Filter & Site Suggestions Consideration set Negotiation Request For Proposal (RFP)Proposal managementCreate Media Plan But can also be …

© 2010 MediaMind Technologies Inc. | All rights reserved Campaign Brief Trafficking … Tracking & Monitoring Approval & Booking Pre-Negotiation rates Planning Or like this…

© 2010 MediaMind Technologies Inc. | All rights reserved

Research Module (Planning) A tool to suggest sites and sections based on past performance and planners’ classifications of past campaigns served in MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved Buying Module A tool for negotiating with publishers, submitting RFPs, receiving proposals and booking media. Seamlessly integrated in the campaign flow in MediaMind.

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Smart Planning Terminology ▸ Smart Planning- MediaMind offering for Planning and Buying solution ▸ Research module- planning tool to suggest sites and sections based on past performance and planners classifications of past campaigns served in MediaMind ▸ Buying module- a tool for negotiating with publishers, submitting RFPs, receiving proposasl and booking media. Seamlessly integrated in the campaign flow in MM.

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Brief – the outline of the campaign received from the advertiser; states the campaign's objectives and success criteria ▸ RFP- Request for Proposal, sent to the publisher to suggest placements for the campaign ▸ Proposal- The publisher's suggested placements with cost and other details best suited for the campaign ▸ Media IO- The legal agreement between the planner and publisher to secure the media, including Terms & Conditions

© 2010 MediaMind Technologies Inc. | All rights reserved Summary ▸ Open and flexible process ▸ Supports different processes and entry points ▸ Tracking and monitoring ▸ End-to-end solution from Brief to trafficking and analysis