With an emphasis on communication and visual design

You don’t have to want to be a designer to enjoy this course. You don’t have want to be a designer to succeed in this course. You WILL need to know this information to be an outstanding ENTREPRENEUR.

What is it? Why is it important? Who is a brand manager?

 Visuals  Customer Service  The Product  Company Actions  Employees  Expectations

Why? Final product? Style Guide

Primary and Secondary

 Good logos identify, don’t describe  Who the brand is, not what it does

 A logo cannot solve every problem  Logo most be visually engaging  It most have mnemonic value - (it most be memorable) –  Logo should exists in a variety of media  A logo is not an illustration  A logo is the foundation of the visual system

Wordmarks Monograms Icons

 Company name as logo in a specific type set  Pro: Easy to identify  Con: Relies on reading and not global

 It is the initial(s) of a company or a single letter  Pro: is simple and consistent  Con: There are a lot of acronyms that could mean many different things and can get confusing

 Very powerful and cross cultural - Icons take years of repetitive exposure  Overly crafted icons are hard to make and hard to remember  When using an icon, make sure to link the name with the icon for a few years to create brand recognition

The Process

Identity System