With an emphasis on communication and visual design
You don’t have to want to be a designer to enjoy this course. You don’t have want to be a designer to succeed in this course. You WILL need to know this information to be an outstanding ENTREPRENEUR.
What is it? Why is it important? Who is a brand manager?
Visuals Customer Service The Product Company Actions Employees Expectations
Why? Final product? Style Guide
Primary and Secondary
Good logos identify, don’t describe Who the brand is, not what it does
A logo cannot solve every problem Logo most be visually engaging It most have mnemonic value - (it most be memorable) – Logo should exists in a variety of media A logo is not an illustration A logo is the foundation of the visual system
Wordmarks Monograms Icons
Company name as logo in a specific type set Pro: Easy to identify Con: Relies on reading and not global
It is the initial(s) of a company or a single letter Pro: is simple and consistent Con: There are a lot of acronyms that could mean many different things and can get confusing
Very powerful and cross cultural - Icons take years of repetitive exposure Overly crafted icons are hard to make and hard to remember When using an icon, make sure to link the name with the icon for a few years to create brand recognition
The Process
Identity System