Graduate Recruiting Online & Off-campus Goal: Achieve enrollment capacity in all classes.

Graduate Recruiting Strengths – –Conduct general and targeted marketing –Provide multiple & systematic means to connect with an inquiry –Document and track inquiry process –Send inquiry names to departments –Facilitate increased dialog with College/Program Representatives through Team Meetings –Prepare individual marketing plans for each program

Inquiry Process INQUIRIES Direct Marketing Regional/Program Coordinators “800” Call Center Info Sessions Web Searches Targeted/General Marketing Referrals Alumni & Current Students

Inquiry Process Inquiry information collected on spreadsheet – inquiries receive response Spreadsheet data loaded into database & mailing labels are generated Letter with appropriate program information mailed to inquiry Inquiry information automatically sent to department & EL Program Coordinator 10 days later – postcard mailed Phone Follow-up – EL staff Updates shared with Department contact

Graduate Recruiting Challenges - Organization of program information into standardized public information formats - Inconsistent quality of materials to distribute to inquiries - Assessing follow-through from Colleges - Capturing web traffic who briefly visit degree pages and click out of site - Identifying & reaching targeted markets

Next Steps Standard information on graduate programs – includes marketing info and program requirements Program Knowledgebase – update & refine Consistency of College program materials – (think of us when developing & printing) Improved Online/Off-campus website – w/ Program fact sheet, audio & video clips, etc. IDEAS comparison – yield rates

Marketing Research Eduventures – Higher Ed Marketing Research Company – 3 National Surveys/research – 3 Customized Reports – 1 Campus Visit – Many Q&A from Members

Deans’ Suggestions How can we better assist ? –Program planning & development –Recruitment & marketing –Market Research –Materials preparation & distribution –Other