Case study Analysis Sony Corporation

Sony Corporation Sony Corporation is a multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. Sony is one of the leading manufacturers of electronics, video, communications, video game consoles, and information technology products for the consumer and professional markets.

Soundation Masaru Ibuka and Akio Morita founded the company. Founded it in May 7, 1946. Named the company “Tokyo Tsushin Kogyo K.K” Japan's first tape recorder called the Type-G. First commercially produced transistor radio. The name from sonus, the Latin word for sound.

Sony going global Morita's 1953 visit to Philips. its energies on producing exports for the international market. Overseas marketing is an overseas business. Offices had been set up in New York, Hong Kong and Zurich. February 1960, Sony Corporation of America (SONAM) was established . a business that doesn't take advantage of its opportunities doesn't deserve to be called an enterprise

Slogan slogan is make.believe.Their former slogan was like.no.other.

SWOT STRENGTH WEEKNESS Innovative, Quality products. Human capital Self promoting system Job rotating systems Goodwill Distribution network Infrastructure Mass reach Controversies Batteries Dysfunctions

SWOT Opportunities Threats Sony Reader Software for computer and Cell phones Theme parks News channel Refrigerator Washing machine Air conditioner Robotics Competition Companies like – Panasonic , LG , Samsung etc.

Case Study Sony has followed bring it first strategy. Others followed Sony for the launch. 10-percent of the company’s sales were committed to research and development. Rapid innovation Out-dating it’s own product. Launching only when market is ready. Changes in the consumer marketplace rather than by defense industry expenditure.

Why it was Unique Re-educating the sales force. R&D expenditure, increased advertising sometimes new facilities for the manufacture of the new products. Obsoletes existing product lines.