PRESENTATION ON PESTEL ANALYSIS OF COLOMBIA PRESENT BY: KRUNAL PATEL (En.No-107760592021) RAVI PATHAK (En.No- 107760592015) NARENDRA PADHIYAR (En.No- 107760592107) HITESH BARIYA (En.No- 107760592067) ARUN SAGAR (En.No- 107760592058) RAHUL SOLANKI (En.No- 107760592072)

INTRODUCTION TO PESTEL ANALYSIS PESTLE is an analytical tool which considers external factors and helps you to think about their impacts  Is a useful tool for understanding the “big picture” of the environment in which you are operating By understanding your environment, you can take advantage of the opportunities and minimize the threats. This provides the context within which more detailed planning can take place to take full advantage of the opportunities that present themselves.

The factors in PESTLE analysis P – Political The current and potential influences from political pressures E - Economic The local, national and world economic impact S - Sociological The ways in which changes in society affect the project T - Technological How new and emerging technology affects L - Legal How local, national and global legislation affects E - Environmental Local, national and global environmental issues The factors in a PESTLE analysis are: Political Environmental Social Technological Legal Economic

PESTLE OF COLOMBIA POLITICAL FACTOR : Colombia, officially the Republic of Colombia is a unitary constitutional republic comprising thirty-two departments. Taxable income (UVT) Tax rate Up to 1,090 0% 1,091 to 1,700 19% 1,701 to 4,100 28% Over 4,100 33% UVT- Unidad de Valor Tributario Here we have examples - the list can change depending on the project or focal problem (We should not read out every items on this list, the participants can take a better look at it themselves, because we will focus on our case study)

PESTLE OF COLOMBIA ECONOMIC FACTOR : Unemployment: The unemployment rate in Colombia was last reported at 10.1 percent in August of 2011 Colombia Inflation Rate: The inflation rate in Colombia was last reported at 3.7 percent in September of 2011 Colombia Interest Rate: The benchmark interest rate in Colombia was last reported at 4.5 percent GDP Growth: The Gross Domestic Product (GDP) in Colombia expanded 2.1 percent in the second quarter of 2011 over the previous quarter.

PESTLE OF COLOMBIA SOCIAL FACTOR: Population : 44,725,543 (July 2011 est.) Ethnic groups : Mestizo 58%, white 20%, mulatto 14%, black 4%, mixed black-Amerindian 3%,Amerindian 1% Religions : Roman Catholic 90%, other 10% Languages : Spanish (official),Literacy Total fertility rate : 2.15 children born/woman (2011 est.) Rate of urbanization : 1.7% annual rate of change (2010-15est.)

PESTLE OF COLOMBIA SOCIAL FACTOR: Distribution of Income or Consumption by Percentage Share: Colombia Lowest 10% -1.1 Lowest 20% - 3.0 Second 20% - 6.6 Third 20% - 11.1 Fourth 20% - 18.4 Highest 20% -60.9 Highest 10% - 46.1 Note: This information refers to income shares by percentiles of the population and is ranked by per capita income.

PESTLE OF COLOMBIA TECHNOLOGICAL FACTOR: The IT sector, maintained a healthy growth rate of 7.5 percent in 2009 (according to a report by Fedesoft), and is expected to present growth of 3.5% in 2010. Overall investment in Information Technology and Communications (ICT) is expected to reach US$10,870.6 million in 2010, slightly up from US$10,521.7 million in 2009. It is estimated that this figure will reach US$11,119 million dollars in 2011. Colombia represents the third largest IT market in South America. The patent regime in Colombia provides for a 20 year protection period for patents and 10 year term for industrial designs; protection is also provided for new plant varieties.

PESTLE OF COLOMBIA ENVIRONMENTAL FACTORS: Key Environmental Problems Inadequate Water Supply, Sanitation, and Hygiene Urban and Indoor Air Pollution Natural Disasters Land Degradation

PESTLE OF COLOMBIA LEGAL FACTOR: Advertising Law Employment Law Competition Law Health And Safety Law Foreign Trade And Investment Regulation

CONCLUSION The Gross Domestic Product (GDP) in Colombia expanded 2.1 percent in the second quarter of 2011 over the previous quarter. Colombia has been the most dangerous country in the world for trade unionists for several decades. A total of 92.5 percent of the population is literate (male: 92.4 percent; female: 92.6 percent). Colombia has many natural advantages that transfer into the realm of IT. The IT industry in general in Colombia has enjoyed rapid growth in recent years on the back of new technologies and value added services. Colombia's main environmental problems are soil erosion, deforestation and the preservation of its wildlife. The environmental challenges faced by Colombia are caused by both natural and human factors.