Aaghorii Fest Let’s Rock in Himalayas May 20 th, 2016 Venue: Rumsu, Himachal Pradesh In association with :

About the Fest: Aaghorii Fest is conceptualized by Delhi based Singer/Songwriter & Composer Vinit R Rai, in association with Kailash Rath, a Trekking Organization based out of Rumsu, Himachal Pradesh. The Event would have a performance by 8 Artists/Bands from different regions of India with an open Jam by, “En Route Thursdays”, in order to explore the artist out of everyone who could never live their dream of becoming a musician. People would be coming and playing freely with part time and full time musicians and will be provided with a platform that would help them in recording and spreading their own music which they never could due to corporate/personal limitations. The fest will have a typical Vedic feel with Camps and Tent stay for all the Artists and Guests.

Artist Line up: Vinit R Rai (Delhi) Retrofied (Pune) Manisha Chakravorty, - ‘Voice India’ fame (Mumbai) Ekaksh (Indore) Vague (Indore) Nimika Ratnakar – Devadiga Youth Icon 2013 (Bangalore) The Forgotten Cure (Delhi) Saumya Agarwal (Delhi) Ved (Delhi) Esha & Prakriti (Delhi)

About Kailash Rath: Our Mission- Trekking and Cycling to be promoted as a means traveling all around India. We are working to provide livelihood to the local villagers living on mountains by promoting Trekking and Cycling events using their knowledge, skills and our guidance. We are also working towards an Education Program in the villages by involving educated youth from different colleges and regions in India to increase the literacy rate of the village. Our Vision- Glorifying and unveiling nature without harming it. Our goal is to make villages like "Rumsu" self-sufficient with jobs for the local people and education programs for the youth of the village. Our plan is to bring a transparency in the entire tourism industry of India by showing that there is no third party involved in making money but the villagers who actually help the companies with their effort, knowledge and experience. We are looking forward for running a campaign all over India to showcase travel as something that can be acquired for free in exchange for any small donation or contribution in cash which would be contributed to the villagers.

What’s in it for you? Title Sponsor gets The, ‘Presented by’, title, Display space near the stage. Major Logo space in all the promotional material including Backdrop, Posters, Flyers, Website and more. A month long PR Campaign to be run in order to promote the event, that eventually would increase the visibility of your brand. Entry and Exit Gates will be allotted to the Title Sponsor. Promotions via Radio. Social Media campaign to be run for 2 long months prior and post to the Fest. Thousands of target eyeballs as the Fest would be promoted in places like IIT Mandi, NIT Hamirpur and other colleges of Himachal Pradesh and New Delhi. Banners of dimension (3 X 8) on the venue for all 4 days. Exclusive Stall for the Title Sponsor of the Event in order to promote their product in much interactive terms.

Logos on the Merchandise used by the Crew, like Caps, T-Shirts etc A special footage of the Spokesperson in the post event documentary which will be promoted via several Online Channels. Complimentary Tickets for the Event. Regular Emcee mentions during the 4 days of the festival. * The level of promotions would be higher for the top category of Sponsorships.

PR Strategies & Tactics:- Be proactive and maintain regular updates with media More interactive & aggressive social engagement activities Regular updates on the website and various social media networks Send out regular updates and releases to the online and offline media (Newspapers/magazines/TV, etc.) To keep on going promotional activities in order to attract more target audience. Articles about the brand in all the selected media vehicles, most importantly the Music. Interview of spokesperson to be published in selected media vehicles. Readers engaging activities on social media sites, i.e., Facebook, Twitter, etc. Articles/Inputs from the spokesperson on Indian Music scene, its origin, its future and on priority the current industry news Interview brief on what to say to the media during interviews Questionnaire for the media and complete media kit.

Venue: Rumsu

Sponsorship Categories: Title Sponsor : 6,00,000 Platinum Sponsor : 3,00,000 Banners : 1,00,000 Stall : 2,00,000

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