- 1909: The first steps, constructing a model : L'Oréal forms licensee Cosmair to distribute in US, which becomes L'Oréal USA : Schueller dies and control passes to François Dalle. Dalle launches L'Oréal's hair-care products in consumer market.

1. Teenagers: they don’t have their own income, that’s why products have to be created with high quality and suitable prices. 2. Hair Salon: When women are satisfied about their hairdresser, they will talk again and again by word of mouth. 3. Women and Men: L’oréal gives men and women the opportunity with the “Luxury Products”. => L’oréal aspire everyone

- It is the world's largest cosmetics company; - L’oréal Brandstorm: is related to marketing; - “Look good… feel better” – project.

- The actual, full name of the beauty company: L’oréal Paris; -However, it’s often referred as simply as L’oréal; -Products from the company will have the name ‘L’oréal Paris’ written on them; -Meaning: it came from the French word Auréale meaning “halo/light”.

-Relationship with its customers: personal advisers at department stores; - 38 factories, 23 global brands, 130 countries, employees.

- Packaging is an essential component of the image of L’oréal’s innovation; -In order to satisfy customer expectations L’oréal has set up packaging innovation relays in its major markets; -They have made it possible to work on presentation of certain products with attractive aluminium-free, reusable bags.

- L’oréal luxe: Yves Saint Laurent, Cacharel -Consumer products: Maybelline New York, Garnier -Professional products: Kérastase, Redken -Active cosmetics:Vichy, La Roche-Posay

- Beyoncé -Doutzen Kroes -Eva Longoria

-Our vision, is the idea that beauty is accessible to all, a real way to affirm and accept ourselves as we are, to allow us the opportunity to really be ourselves.