Putting the Back in SWOT Analysis Bethany Laursen Laursen Evaluation & Design, LLC Evaluation 2015 Session #1960 Thursday, November 14, 8:00 am This slidedeck is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Analysis More Than Just a Needs Assessment:

Joe Van Rossum Director and Recycling Specialist Jonathan Rivin Waste Management Specialist David Liebl Waste Reduction & Management Specialist Sherrie Gruder Sustainable Design Specialist Laurie Case Waste Reduction & Management Specialist Bethany Laursen Evaluation Outreach Specialist What are the best program opportunities for SHWEC in the next 5 years?

Whereas a traditional needs assessment:SHWEC decided to: Defines needs as one-dimensional gaps to be filled Define needs as multi-dimensional opportunities to be engaged Because ideal states were impossible and unethical to define Examines context only after needs are defined Examine context in order to define needs To let stakeholders define needs and to respect complexity Attempts to identify both conscious and unconscious needs Limit only to conscious needs To let stakeholders define needs and indicate areas more likely to be received Does not collect data on organizational strengths and weaknesses Collect data on organizational strengths and weaknesses To ground our views in reality and in stakeholder values Prioritizes needs based on size of gap, and perhaps other criteria Prioritize needs based on the fit between organization and opportunity As indicated by Feasibility, Center Coherence, Likely Impact, and Staff Interest

The Opportunity Assessment Idea

The Operationalization

The Diagrams

Data Collection Methods

Data Analysis Methods

The Diagrams

Cluster Analysis (Breadth) 1.

Cluster Analysis (Breadth)

Thematic Analysis (Depth) 2.

Thematic Analysis (Depth)

Social Network Analysis (Extent) 3.

Social Network Analysis (Extent)

Strengths Weaknesses

Threats T T T T T T T T

Final Conceptual Model

Program Opportunity Summary Chart

Think about it! Bethany Laursen > search “SHWEC” Laursen Evaluation & Design, LLC

Data Validation Summary Chart