1 We’re Still Listening: A Survey of the Media Landscape in the Accessible Areas of South Sudan in 2015 Presentation of Key Findings April 2015

2 Overview Context and background of a nationwide media survey Methodology What’s ahead Key Findings We're Still Listening: A Survey of the Media Landscape in the Accessible Areas of South Sudan in 2015

Research Context 3 Sept 2013 Dec 2013 Feb 2015April 2015 First National Audience Survey Forcier Consulting and Internews publish the nation’s first nationally representative media survey Crisis Conflict breaks out in Juba and rapidly spreads to other parts of the country Accessibility Assessment A detailed payam-level assessment helps to design a sampling strategy Audience Survey of Accessible Population Data collection of the present study is conducted in the accessible areas of all 10 states

4 Overview Methodology The strategy and challenges of conducting a nationwide survey in 2015 What’s ahead Key Findings We're Still Listening: A Survey of the Media Landscape in the Accessible Areas of South Sudan in 2015

Methodology 5 Accessibility Assessment Analysis Sample Frame and Strategy Questionnaire Fieldwork ‣ Fully nationally representative sample not possible ‣ Most recent census data and payam-level assessment used to determine accessibility in all 10 States ‣ Probability proportional to population size (PPPS) ‣ Stratified by state and 7 special areas (urban) ‣ NBS randomly selected enumeration areas ‣ Based on 2013 survey where possible ‣ Includes international standards and best practices ‣ Presented to SSMSWG members ‣ Translated into 6 languages ‣ 1-25 April 2015 ‣ 3,710 observations ‣ Sample rerun when necessary as per accessibility developments ‣ At the end of fieldwork, ~65% of the country was accessible (census figures) ‣ Sample weighted according to PPPS ‣ Adopts recency and weekly reach as standard units of measurement ‣ Composite media access ‣ National and State-level findings Photo by Jean-Luc Dushime

Note on Limitations ‣ Nationally representative samples are challenging at best in South Sudan Given the current conflict in South Sudan and the challenges of conducting research in the country, achieving a nationally representative sample is rarely possible ‣ The current study is as precise as possible Methodology clearly defined Continually updated sampling frame of accessible areas Benefits current analysis and permits future comparisons 6

Limitations ‣ Sampling Strategy and Frames Lack of detailed, recent population data Prevention of urban/rural stratification Retrospective comparability (with 2013 study) severely limited Use of ten state delineation (prior to Executive Order 36/2015) ‣ Language Translated into 6 different languages, but not exhaustive of the South Sudan context ‣ Gender and Age Proportions Conflict caused shift in household dynamics 7

8 State Accessibility ‣ Fully Accessible States States in which the vast majority of the state was accessible Can be considered representative at the state-level ‣ Partially Accessible States Representative only of the accessible sub-population of the state Fully Accessible States Partially Accessible States Central Equatoria Northern Bahr el Ghazal Warrap (96%) Western Bahr el Ghazal Western Equatoria Eastern Equatoria (72%) Jonglei (15%)- Bor South only Lakes (61%) Unity (22%)- Leer only Upper Nile (23%)- Melut and Malakal only

9 Sample Frame Accessible Areas of South Sudan as of March 2015

10 Overview Methodology What’s ahead Key Findings An overview of the key insights from the 2015 study We're Still Listening: A Survey of the Media Landscape in the Accessible Areas of South Sudan in 2015

Media Access via “Have you ever had access to…” 11 Low Access Medium Access No Access High Access Those who have never had access to any type of media or device Those who have ever accessed only one type of media or device Those who have ever had access to two or three types of media and devices Those who have ever had access to at least four or five types of media and devices

12 34% Have no access to media National-Level Media Access

13 27% Have low access to media National-Level Media Access

14 27% Have medium access to media National-Level Media Access

15 12% Have high access to media National-Level Media Access

We're Still Listening: A Survey of the Media Landscape in the Accessible Areas of South Sudan in State-Level Media Access

17 Media Access by specific Media Photo by Rafiq Copeland Radio: Roughly half of respondents (51%) have ever listened to a radio Television: One-quarter (24%) of respondents have ever watched television Newspaper: Just 1 out of 5 (18%) respondents have ever read a newspaper Internet: Fewer than 1 in 10 (9%) respondents have ever used the internet

Media Access and Gender 18

19 Photo by Internews Regular radio listeners are most interested in news about South Sudan (72%), local news (46%), and international news (35%).

20 67% Say radio can help reduce conflict Photo by Rafiq Copeland We're Still Listening: A Survey of the Media Landscape in the Accessible Areas of South Sudan in 2015

21 63% say information from the radio has helped them to stay safe Photo by Internews

Mobile Phone Access 22 = 31% Own a mobile phone themselves 13% Have access to the phone of someone close to them, such as a relative or friend + 44% Net mobile phone access

23 Overview Methodology What’s ahead Future developments in media research in South Sudan Preliminary Findings We're Still Listening: A Survey of the Media Landscape in the Accessible Areas of South Sudan in 2015

Follow Up Survey Another nationwide study to be conducted

25 Hayley Umayam Senior Engagement Manager Contact Us +211 (0)