© 2008 Eyeblaster. All rights reserved Presentation for Mediacom NY Presented by: Eyeblaster, March 11 th, 2009 Volkswagen Transition Plan EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161 EB Yellow 255/200/40 250/196/ /162/ /208/ /227/147 Primary colors Light tint 123/69/26 26/35/7 81/ /100/20 Dark tint

© 2008 Eyeblaster. All rights reserved Welcome to Eyeblaster Eyeblaster North America

© 2008 Eyeblaster. All rights reserved Account Management What is Account Management ? The Eyeblaster Account Management team is there to provide you with day to day campaign management support and advice With extensive experience in digital advertising and campaign management they will provide you with the best support and advice you need to run a successful digital campaign on the Eyeblaster ACM Creative, Media and Publisher support to get your campaigns out on time Custom project and solutions provided by our Professional Services team

© 2008 Eyeblaster. All rights reserved Eyeblaster Campaign Launch Process Media Planning & Buying, Creative Design and Production Eyeblaster Campaign Production & QA Publisher QA Process X Days Campaign kick off Creative Spec and Design analysis Designer Training Tracking and Reporting requirements definition Creative Asset produced Master Ads built in the Eyeblaster System from Eyeblaster Compatible assets Media Plan inserted into the Eyeblaster system Full Ad QA Ads copied to Flights/Placements 3rd Party tracking tags and Brand survey tags implemented in the EB system Ads submitted to Publishers Custom interaction defined Publisher approval process Creative amendment as response to possible creative rejections from publishers 3-5 working days (depending on publisher) working days Campaign sheets submitted to Eyeblaster Eyeblaster IO sign-off Collaborative TaskEyeblaster Performed TasksCreative Agency Performed TasksMedia Agency performed Tasks Legend Flight Live Creative should be final at least 8 days prior to go-live date

© 2008 Eyeblaster. All rights reserved Eyeblaster Creative Process Creative shop builds the creative based on advertiser’s requirements and publisher’s specs o Either the Media Agency or Eyeblaster can provide the Lowest Common Denominator (LCD) for publisher’s specs (note: Eyeblaster needs to know the list of publishers on the plan to create the LCD for specs) Create ad assets to be EBFriendly Upload assets to the Eyeblaster platform Build master ads in the system Define custom interactions at the ad level including clickthrough URL Provide Ad IDs to Eyeblaster Creative AM Creative AM conducts the QA to ensure ads are functioning correctly and meet publisher’s specs Creative AM works with creative shop to correct any findings from QA Once all findings have been corrected and ads have been approved by the client, Creative AM provides a green light for trafficking Media agency or Eyeblaster enters the media plan in Eyeblaster system (note: this step can be done as soon as the plan is finalized even if the creative is not finalized) Trafficking Process: o Attaching the ads to flights o Inputting 3 rd party tracking tags (if applicable) o Publishing the flights and submitting ads to publishers for approval If ads are rejected by publishers, Creative AM assists the creative shop in resolving the rejections

© 2008 Eyeblaster. All rights reserved Eyeblaster Creative Training Agenda Creating an Expandable Banner and Upload Process: Open the Eyeblaster workshop Open a new ad template – expandable banner with video Preview Show how to edit the position of the panel – expand to the other side Go to settings and set a default image and a test click through URL o Select default image o Select click through Click Bundle – Talk about Validate Upload Bundle to platform Show the Training Zone Show the Ad Gallery Show the “Check for new MXP version” function

© 2008 Eyeblaster. All rights reserved Eyeblaster Creative Training Agenda (cont’d) Workshop Advanced Functionality: Open the created expandable banner Make a creative change such as edit the panel size o Preview, see instant change o Show the Interactions monitor o Pull in a live website background for the preview Settings o Show panel settings such as “automatic expand” On the panel, drag in the Eyeblaster video player component Go through the video setup Preview Bundle Ad – will include the video – remember to mention video package Importing existing FLA into Eyeblaster Workshop Save and re-use ad through templates

© 2008 Eyeblaster. All rights reserved Eyeblaster Creative Checklist Link to Eyeblaster Workshop (MXP): All Banners: First Frame Ensure that the first frame is empty and that it includes the following code: #include "ebFlashActions.as" Frame Rate from 18 to 24 per second Animation loops up to 3 times; max time is 15 seconds in total Flash Player Flash player 9 or lower (flash player 8 is recommended) Standard Banners: File Size The ad contains one back-up GIF (max 20k) and one SWF file (max 40k)

© 2008 Eyeblaster. All rights reserved Eyeblaster Creative Checklist Expandable Banners: File Size The ad contains one back-up GIF (max 20k), one initial load SWF file (max 30k)and one or multiple panel SWF file(s). (max 70k) Rollover-to-expand area cannot exceed 25% of banners. Close button is required on the top right corner of the panel. Max expansion size depends on each publisher. Expansion direction Need two versions for 160x600: expanding to the left and the right Polite Banners: File Size The ad contains one back-up GIF (max 20k), one initial load SWF file (max 30k) and one polite load SWF file (max 70k)

© 2008 Eyeblaster. All rights reserved Eyeblaster Creative Services Creative services are offered at the following levels: Level 1 – Includes the insertion of Eyeblaster tracking commands to a fully operational Flash files, all assets are provided and do not require any further creative design changes. Turnaround time: days per ad size per panel (if expandable). 0.5 days per additional panel. Level 2 – Includes Level 1 and the building of Flash ads from image comps. Assets are provided in an image format, such as PSD, JPG, PDF, or other, video is provided in MOVs that needs to be compressed and converted to FLVs. Turnaround time: days. 0.5 days per additional panel. Level 3 - Full Production Creative Service – Eyeblaster will serve as the creative agency. We will concept, design, storyboard animation, create mock ups, produce, revise. Price and turnaround time for this level will be determined on a case by case basis.

© 2008 Eyeblaster. All rights reserved Eyeblaster Support General Support 24 x 7 support line: North America Publisher Support

© 2008 Eyeblaster. All rights reserved Next Steps Media Agency to provide a list of sites on the plan for the upcoming campaign. Schedule KOC to review publisher specs and set up a creative training with CAM and Creative Shop. Media Agency to review reporting needs with Media Account Manager.

© 2008 Eyeblaster. All rights reserved Thank you