MOBILE PAYMENTS Ben Bajarin, Principal Analyst Consumer Market Intelligence Creative Strategies

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Some Data Points 231 M Apple Pay or Android Pay device in use globally 41% of those are in the US 99% of all US iPhone owners making $100,000 or more have an Apple Pay capable iPhone

Some Data Points 21% of Consumers have tried Apple Pay 5% of consumers have tried Android Pay 35% of consumers say the main reason for not using Apple pay is not knowing if store accepts it 48% of consumers say they use Apple pay every chance they get 55% of consumers consider Apple Pay a more convenient and faster checkout experience

Some Data Points 28% said they would intentionally choose one retailer over another if they knew it supported Apple Pay 52% of consumers who used it said it is the best way to pay for anything at retail

Education is Needed We still have a long way to go on education Mobile payments are more secure for both consumers and retailers (reducing fraud) Overall consumer awareness is only 31% in US

Hardware New hardware is not always necessary Majority of hardware installed in last 3-4 years can turn NFC support on via a software update

Hardware If new hardware is needed simple adapters can be acquired New hardware provides greater upside if that is an opportunity

Hardware Upsell services like wine club Use media/apps to let consumers learn more about products

Hardware Upsell services like wine club Use media/apps to let consumers learn more about products

Apple Pay Beyond Retail Now available on the web

Apple Pay Beyond Retail Social commerce

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