Shannon Ford Lamont Bradley Rebecca Smith Siena Heights University Entrepreneurship LDR 606-OA Shannon Ford Groceries on the Go

Executive Summary Shannon Ford  The role of the internet is increasingly gaining momentum in the business world.  The crux of this business is the use of the internet to fast track the delivery of grocery products (Anckar, Walden, & Jelassi, 2002).  The Website has a walk thru guide or click to order guide which leads customers to a catalogue of products.  Placing an online order before noon is guaranteed delivery no later than 1:00 pm the next day.  Consumers have the option to have curbside service or delivered to their respective cars without any hassle.

Executive Summary Shannon Ford  The Major grocery products offered are international cuisines.  These cuisines are offered but not limited too Asian European Arab Cajun  Theses cuisines are orderable online with a 1 week turnaround time frame.

Business Description Shannon Ford  This company will provide online grocery shopping services.  The company’s website displays a catalogue full of products offered by the company.  The customer chooses from the available products and order them online without having to find transportation to and from the supermarket.  The products ordered are either taken to the car or transported to the customer’s doorstep.  Valued membership customers receive a complimentary product once a month.

Marketing Segment Shannon Ford  Refer to dividing the market into varied segments based on age, and geographical area (Strydom, 2004). As well as dividing an online link to determine demographics online.  Creating a profile online with a picture attached will allow both the consumer and employees see exactly who they are delivering to.  This is done to attract more customers into the market (McDonald, & Dunbar, 2013). With these features it allows individuals to feel comfortable with who is at the door.

COMPANY MANAGEMENT 3 managing partners Lamont Bradley, Rebecca Smith, & Shannon Ford. “all hands” on approach to leadership (Eisenmann, 2013) Marketing/Research, Operations/Human Resources, Customer Satisfaction/Business Development By Lamont Bradley

COMPANY MANAGEMENT Marketing and research department Ensure competency Information on services rendered Potential Clients & Team Members. Operations and Human resources Utilize marketing and research intel Conceptualize method of communication & Operation Enable seamless services with partnering facilities Hiring/firing, payroll and route assignments. Customer satisfaction and Business development Customers/Clients/Partners/Team suggestions Change implementation or if necessary addressing problems. Feedback used to expand our strengths and build on our weaknesses. By Lamont Bradley

OPERATIONS Company Protocol: When order is placed, notification is sent to Team member Team member reports location and ETA for pickup to manager and CC’s customer. “Give quality customer service (Hsieh, 2010)” during pick of goods and send pick up confirmation as well as ETA for delivery to customer. Always CC manager. Mapquest or other GPS used for eta Deliver goods in a timely manner with exceptional Customer service. Tips are acceptable After delivery send confirmation to manager and ratings review request is sent to the customer. By Lamont Bradley

OPERATIONS CONT.. RATINGS SYSTEM Weekly team member ratings report from customer reviews sent after each successful delivery. Penalties for Team member falling below pre- determined rating. Customers are rewarded for reviews with bonus points that can be used for free delivery. Top performers are given “bonus bucks” for successful weeks of performance. By Lamont Bradley

OPERATIONS Charge to customer $1.00 per mile driven from store to home split (60% team member 40% Our Company) $3.00 service fee (issued one time per service) ALL DRIVERS ARE HIRED AS INDEPENDENT CONTRACTORS WHOM WILL BE ISSUED A 1099 TO FILE THERE OWN TAXES. STORES MAY CONTRACT OUR DRIVERS FOR NEGOTIABLE FEE By Lamont Bradley

References Shannon Ford Anckar, B., Walden, P. & Jelassi, T. (2002). Creating customer value in online grocery shopping. International Journal of Retail & Distribution Management, 30(4), MCB UP Limited. Grand Central Publishing. Eisenmann, Thomas. (2013). Managing Start-ups: Best Blog posts. O’Reilly Media. Sebastopol, CA Hsieh, Tony. (2010). Delivering Happiness: A path to profits, Passion, and Purpose. McDonald, M., & Dunbar, I. (2013). Market segmentation: How to do it, how to profit from it. Chichester: John Wiley & Sons. Strydom, J. (2004). Introduction to marketing. Cape Town, South Africa: Juta.