The Collegian, Fresno State’s award-winning, student run newspaper, needs to increase downloads for their mobile app. ■More downloads will increase both readership and the amount of advertisements displayed on the app. ■The Collegian will partner with Dog Days, Fresno State’s New Student Orientation. ■Dog Days will allow the Collegian to pitch a brief presentation, and in return the Collegian will provide snacks (donuts) for the new students. ■The Collegian will create a short, informative presentation for more than 4,000 millenials that will be attending the Dog Days event. ■The Collegian advertising and editorial staff will ask the new students to download the app to stay up to date with campus news.

HOW TO INCREASE DOWNLOADS FOR THE COLLEGIAN MOBILE APP Chelsea Pennington

SO WHAT’S THE PROBLEM? ■INCREASE DOWNLOADS FOR THE COLLEGIAN’S MOBILE APPLICATION ■SO MANY MILLENIALS, NOT ENOUGH DOWNLOADS ■INCREASE ADVERTISEMENTS DISPLAYED ON THE APP

WAIT, WHAT’S THE COLLEGIAN? ■AWARD-WINNING, STUDENT RUN NEWSPAPER: Print, Online & Mobile ■NEWSWORTHY INFORMATION TO THE STUDENTS BY THE STUDENTS ■1 st place – Best B&W and Best Website ■2 nd place - Best Headline Portfolio ■3 rd place - Best Online Ad, Best Color Ad and Best Sales Material

PROPOSED PROJECT ■INCREASE DOWNLOADS TO INCREASE SALES = MORE FUNDING ■PARTNER WITH DOG DAYS NEW STUDENT ORIENTATION ■SUMMER BEFORE FALL 2016 ■OVER 4,000 MILLENIALS

PROJECT ACTIVITY ■GIVE A LITTLE TO GET A LOT ■AN AGREEMENT THAT BENEFITS BOTH PARTIES- DOG DAYS & COLLEGIAN ■PROVIDE DONUTS OR BEVERAGES ■GAIN A PRESENTATION SPOT DURING THE PROGRAM ■INFORM NEW STUDENTS ABOUT A GREAT OPPORTUNITY TO STAY UP TO DATE WITH CAMPUS NEWS ■ASK NEW STUDENTS TO DOWNLOAD APP AFTER EXPLAINING ITS BENEFITS

OUTCOMES ■IMMEDIATE RESULTS ■GOAL OF 1,000-2,000 MORE DOWNLOADS ■READERSHIP OF MOBILE APP INCREASES ■AD SPOTS OF MOBILE APP INCREASES

EVALUATION ■MEASURED BY ICAMPUS ■COMPARE TOTAL DOWNLOADS OF BEFORE AND AFTER DOG DAYS ■MONTHLY CHECKS TO SEE IF PEOPLE KEEP OR DELETE ■CONTENT AFFECTING DOWNLOADS

FUNDING ■BUDGET WOULD BE ABOUT $500 ■MONEY COMING FROM PAST SALES FOR THE COLLEGIAN ■IF A DONUT SHOP AGREED TO SELL EACH DONUT FOR 25 CENTS, THE BUDGET WOULD PROVIDE 2,000 DONUTS. (HALF OF ESTIMATED STUDENTS)

WHY THIS PLAN IS GOLD? WORD OF MOUTH IS THE TOP FACTOR OF INFLUENCING APP DOWNLOADS (MARKETINGCHARTS.COM INFORMING! NOT BRIBING! NEW STUDENTS ARE EXCITED AND WANT TO STAY UP TO DATE