LYFT Eli Bariteau and Seth Tang Social Media Application Partnering with Zeeks Pizza

Application: Lyft  Headquarters in San Francisco, California  An app that connects drivers with cars to passengers that need rides  Faces competition from Uber, Haxi, and other car- service start ups  Have over 100,000 drivers across 65 US. Cities  Headquarters in San Francisco, California  An app that connects drivers with cars to passengers that need rides  Faces competition from Uber, Haxi, and other car- service start ups  Have over 100,000 drivers across 65 US. Cities

Current Benefits  Lyft Line – Match passengers with other passengers if they are going in the same direction  Lyft Plus - matches passengers with a six- seater car  Lyft offers discounts to certain locations, and in certain areas.  Lyft Line – Match passengers with other passengers if they are going in the same direction  Lyft Plus - matches passengers with a six- seater car  Lyft offers discounts to certain locations, and in certain areas.

Discounts for Zeeks Customers  If Zeeks customers use Lyft to get to the restaurant they get a discount  Idea behind that is to reduce over-packed parking  Customers will show Zeeks Pizza on their phone or receipt that they used Lyft  It will be advertise in the restaurant to let customers know  If Zeeks customers use Lyft to get to the restaurant they get a discount  Idea behind that is to reduce over-packed parking  Customers will show Zeeks Pizza on their phone or receipt that they used Lyft  It will be advertise in the restaurant to let customers know

Zeeks Delivery Drivers as Lyft Drivers  Customers still use Lyft App  While a Driver is on the Road they become Lyft Drivers  Saves Lyft the cost of Labor  Zeeks takes 20%, plus business  Customers still use Lyft App  While a Driver is on the Road they become Lyft Drivers  Saves Lyft the cost of Labor  Zeeks takes 20%, plus business

Discount for Lyft Users  If their ending destination is Zeeks Pizza, they get 10% off their ride  The Lyft application will also advertise that  Benefits both Zeeks Pizza and Lyft  If their ending destination is Zeeks Pizza, they get 10% off their ride  The Lyft application will also advertise that  Benefits both Zeeks Pizza and Lyft

Zeeks Employees can Lyft to and from work  Employees will be reimbursed for using Lyft to and from work  Encourages workers to arrive on time, no excuses  Guarantees Lyft business everyday, in return for partnership  Employees will be reimbursed for using Lyft to and from work  Encourages workers to arrive on time, no excuses  Guarantees Lyft business everyday, in return for partnership

Questions 1.Which proposal is your favorite? And why? 2.Why might Zeeks Pizza want customers to use Lyft to get to the restaurant? 3.What are some potential weakness within the Zeeks Pizza and Lyft partnership? 4.Are there any other ways Zeeks Pizza and Lyft can benefit from each other? 1.Which proposal is your favorite? And why? 2.Why might Zeeks Pizza want customers to use Lyft to get to the restaurant? 3.What are some potential weakness within the Zeeks Pizza and Lyft partnership? 4.Are there any other ways Zeeks Pizza and Lyft can benefit from each other?