OND 2013 Champagne Holiday with One of the World’s Finest… Ruinart

2 Ruinart Champagne Extravaganza Program Since 1729… Ruinart – The First Established Champagne House Moët Hennessy would like to deliver JW Marriott and it’s customers a unique offering for the holidays with Ruinart Blanc de Blanc, one of the world’s finest Champagnes. Supported with an editorial layout in JW Marriott’s Holiday Magazine (in distribution as of 10/1), this is the perfect time to capitalize on the opportunity with Ruinart offerings. How does that translate…. –Creating special occasions for JW guests –Leading in the guest’s discovery of exciting new offerings as part of the dining experience –Generating incremental beverage revenue and net profitability –Adding luxury to JW’s beverage offerings –Offering revitalized champagne experiences –Exceeding guest expectations of beverage excellence

3 JW Marriott (Holiday Edition) Magazine – Ruinart Editorial

4 JW Marriott Units PM Overlay

5 Ruinart Champagne Holiday Program October – December 2013 THE OPPORTUNITIES SPECIAL IN-ROOM RUINART OFFERING –375 ml or 750 ml Bottle for 2 in room –Bottle featured with fresh fruit, chocolate or cupcakes upon guest’s arrival –JW Magazine displayed with bottle offering, bookmarked with Ruinart editorial to reinforce the brand –Magazine Bookmark also to indicate “Now Featured in Lobby Bar and Dining Room…” LOBBY BAR(S) –Sell in ½ (375 ml) or 750 ml for Bar BTG or BTB offering –Table Tent Communication at bar to reinforce “As seen in JW Marriott Magazine…” –Dummy Bottles available for impactful visual Bar Display DINING –Sell in ½ (375 ml) or 750 ml for BTG or BTB dining offering –Pairing Option for Appetizer/Entrée/Dessert –Opportunity for Exclusive Ruinart Interpretation Dinner* for JW Guests Led by Moët Hennessy Ambassador or Portfolio Manager Opportunity to Include and Utilize Chefs for Customized Pairings Occasion to Capitalize on Holiday Traffic VIP AMMENITY – 750 ml Bottle of Ruinart BdB in Exquisite, Limited Edition Art Package that is individually numbered by artist –Utilize JW’s VIP Ammenity Program to identify potential guests

6 Ruinart Holiday Program Support PM SUPPORT –(1) Bottle of Ruinart BdB for Presentaion/Tastiing with F&B Taste from 375 ml to prevent waste and showcase size option May take 750 ml to show size –Copy of JW Marriott Holiday Edition Magazine to reference editorial layout featuring Ruinart –Printing Bookmark in JW Holiday Magazine – “Available in Lobby Bar and Dining…” Table Tent Communication at bar to reinforce “As seen in JW Marriott Magazine…” Menu Print –Dummy Bottles Impactful Bar/Dining Room Displays PLACEMENT SUPPORT – BASED ON 4-12 WEEK COMMITMENT TO FEATURE RUINART –Support for Samples to conduct tastings –Support for Ruinart Interpretation Dinner to be led by Ambassador or Portfolio Manager HOTEL SUPPORT –Moët Hennessy Portfolio Manager to Visit Every Unit to Discuss: Opportunities for in-room, bar and dining Pricing POS Training Materials and Print Materials

7 Stand Alone In-Room Table-tent With or without pricing

8 Book Mark For Magazine With or without pricing

9 Lobby Bar/Restaurant Table Tent

10 Ruinart Limited Edition Art Box VIP Ammenity

11 Interpretation Dinners Setting The Mood With Table Decor

12 Game Kit SHEET & PENCIL THE RESPONSE SHEET BOX & SMELLING AROMAS SCENT PAPERS* * YOU WILL NEED TO SOURCE 4 HIGHBALL GLASSES FOR HOLDING THE PAPERS