Terrestrial Broadcasting - New Concepts and Competition: DTT Rekha Jain Executive Chair IIMA IDEA Telecom Centre of Excellence, IIM Ahmedabad, India rekha@iimahd.ernet.in

DTT Opportunities Large coverage of population Cable/DTH uncovered population Current TV coverage per High technical quality of programs (what about content) Spectrum efficiency Spectrum refarming (other commercial services) TV White Spaces (low cost Internet option) WiFi hotspots, rural broadband and machine-to-machine communication

Total Households in India Source:http://www.tamindia.com/tamindia/NL_Tam/Overview_Universe_Update_2013.pdf, accessed on 13 Jan, 2014

TV Owning Households in India Source:http://www.tamindia.com/tamindia/NL_Tam/Overview_Universe_Update_2013.pdf, accessed on 13 Jan, 2014

C&S Households in India Source:http://www.tamindia.com/tamindia/NL_Tam/Overview_Universe_Update_2013.pdf, accessed on 13 Jan, 2014

Digital Households in India Source:http://www.tamindia.com/tamindia/NL_Tam/Overview_Universe_Update_2013.pdf, accessed on 13 Jan, 2014

NCS Households in India Source:http://www.tamindia.com/tamindia/NL_Tam/Overview_Universe_Update_2013.pdf, accessed on 13 Jan, 2014

Urban Vs Rural Total Households 2013 Source:http://www.tamindia.com/tamindia/NL_Tam/Overview_Universe_Update_2013.pdf, accessed on 13 Jan, 2014

Urban Vs Rural TV Owning HHlds 2013 Source:http://www.tamindia.com/tamindia/NL_Tam/Overview_Universe_Update_2013.pdf, accessed on 13 Jan, 2014

Urban Vs Rural C&S HHlds 2013 Source:http://www.tamindia.com/tamindia/NL_Tam/Overview_Universe_Update_2013.pdf, accessed on 13 Jan, 2014

Urban Vs Rural Digital HHlds 2013 Source:http://www.tamindia.com/tamindia/NL_Tam/Overview_Universe_Update_2013.pdf, accessed on 13 Jan, 2014

Urban Vs Rural NCS HHlds 2013 Source:http://www.tamindia.com/tamindia/NL_Tam/Overview_Universe_Update_2013.pdf, accessed on 13 Jan, 2014

Prasar Bharti’s DTT Initiatives DTT experiments in few urban locations Impact assessments? Program content Uptake Comparison with Cable and DTH? Propensity to buy DTT enabled STBs or other devices? DTT enabled TVs: Regulations? How to accelerate DTT: USOF type of fund…who funds it, how much, how is it disbursed? If disbursed to the public sector broadcaster, how to bring in efficiency in infrastructure provision, content generation and distribution. Bring in private sector where possible.

Regulatory Issues Structure of the sector? Monopoly public operator? Public + private operators? Community operator? How many? What roles do each have? Private DTT operators Licensing terms: compatibility with radio/telecom Period of license Eligibility FDI Frequency bands Universal Service?

Alternative Strategies for Prasar Bharti What should be Prasar Bharti’s Strategy? To be the network and content provider? To be the network provider? To work collaboratively with NOFN? Supply dongles for DTT reception on desktops, laptops, tablets?

What should be the Management Role? If we build it will they come? Its not about getting the DTT infrastructure in place… A national committee to develop the strategy for DTT in a time bound manner. R&D for creating new devices/dongles for getting DTT reception on PC/laptops/tablets integrated with other frequency bands: Tying up with R&D fund in the telecom sector Integrating with NOFN as a content supplier Like Arqiva, becoming a multi-service infrastructure provider? Satellite, DTT, mobile infrastructure. If so, what organizational form should this entity have?

DTT Opportunities Not only about implementing a technical plan, but also understanding the interaction between the different ecosystem partners. The opportunities arise only if these elements are worked put at a strategic level with speed in a mission mode or these will become missed opportunities