Marketing in Engineering Design. Introduction Concurrent engineering requires the use of many people outside the engineering design office. Marketing.

Slides:

Advertisements

Similar presentations

SEM Promotion PE - Employ sales-promotion activities to inform or remind customers of business/product PI - Design logo for sport/event PI – Design.

Advertisements

THE INFORMATION ON THE COMPANY AND INVITATION FOR COOPERATION.

Puzzle Cube Project Ms. Bruce Grove City High School.

Sandia is a multi-program laboratory operated by Sandia Corporation, a Lockheed Martin Company, for the United States Department of Energy’s National Nuclear.

 Concurrent engineering requires the use of many people outside the engineering design office.  Marketing is a key element in how a part may be designed,

TECH 101 Product Design and Manufacturing. TECH 1012 System Life-Cycle Engineering 2 Major phases in almost all products and in many cases services –Acquisition.

GREENING SUPPLY CHAIN IN RETAIL SECTOR

Design Criteria and Constraints

LECTURE ESSENCE AND STRUCTURE OF BUSINESS PLAN. 1.The concept of business – plan 2.Contents (parts) of business plan.

LOGISTICS OPERATION Industrial Logistics (BPT 3123)

SQF ISO FSSC GMP Programs

Designing Goods and Services and Process Selection

Marketing in Today’s World

Manufacturing vs Non-Manufacturing Costs

Ten Crucial Questions Creating a Product Package: Ten Crucial Questions Laura Bergells, Maniactive.

1 Copyright © 2008 Thomson South-Western, a part of the Thomson Corporation. Thomson, the Star logo, and South-Western are trademarks used herein under.

Chapter 3, Part 1 Product Design

How is a manufacturing facility planned?

YOUR LOGO Customizable Flipbook Overview and Instructions The following flipbook is designed with the intention of you, the dealer, customizing it to fit.

Designing Goods and Services Chapter 3, Part 1. Operations and Operations Strategy Designing an Operations System Managing an Operations System Done We.

McGraw-Hill© 2004 The McGraw-Hill Companies, Inc. All rights reserved.

Developing the Marketing Mix Product Pricing Placing Promoting.

Plan of the lecture 1. Personnel of enterprise 2. The organization of labor in the enterprise.

Introduction to Business © Thomson South-Western ChapterChapter Production and Business Operations Types of Production Production Planning.

Ken Youssefi Mechanical Engineering department 1 Design Process Concurrent Engineering.

What is quality control?

-By Priyanka Kale Neha Dhawane. All activities of designing and producing the container for a product.

Marketing Introduction Concurrent engineering requires the use of many people outside the engineering design office. Marketing is a key element in how.

0 CHAPTER 3 Product Costing: Manufacturing Processes, Cost Terminology, and Cost Flows © 2009 Cengage Learning.

Designing Goods and Services and Process Selection Chapter 3.

1 Total Productive Maintenance and Maintenance Management

Designing Goods and Services and Process Selection

© 2011 Pearson Education 5 5 Product Design PowerPoint presentation to accompany Heizer and Render Operations Management, 10e, Global Edition Principles.

Ken Youssefi Mechanical Engineering department 1 Introduction to Concurrent Engineering Computer Aided Design (CAD) Computer Aided Manufacturing (CAM)

The main function of a business is to produce goods and services which are desired by their customers.

1 Agribusiness Library Lesson L Packaging and Labeling Products.

Feasibility Planning.  Entrepreneurs have to plan  Entrepreneurs may establish a plan but may not be possible always to strictly adhere the plan  For.

Allocating Overhead Chapter 16 … “Job Order Costing”: allocated overhead using Pred. Overhead Rate with Direct Labor as an allocation.

WHAT IS SUPPLY CHAIN MANAGEMENT?

Read to Learn Define marketing. Identify the functions of marketing. List the elements of the marketing mix.

Packaging in Engineering Design. Packaging Design Factors Size of the PackageShape of the PackageProduct Protection Ability to Stack Packages Container.

Marketing In Today’s World Freshman Seminar - Introduction to Business Dr. Hays Freshman Seminar - Introduction to Business Dr. Hays.

Designing Goods and Services Chapter 3, Part 1. MGMT 326 Foundations of Operations Introduction Strategy Quality Assurance Capacity, Facilities, & Work.

IENG 217 Cost Estimating for Engineers Product Estimating.

Commercial advertisements are inserted by leading manufactures, establishments, organization etc.for the publicity and promotion of their products, services.

The main function of a business is to produce goods and services which are desired by their customers.

Production and Marketing Management Discuss the development, manufacturing, and marketing of products/services.

Design of Goods and Services Chapter 5. Designing Goods Form design: Appearance and other sensory aspects of a product Contributes to customer expectations.

® Forging new generations of engineers. Marketing.

Visit us at E mail: Tele:

5 © The McGraw-Hill Companies, Inc., 2002 McGraw-Hill/Irwin 5 5 Slide 5-1 Target Costing,Theory of Constraints, and Life-Cycle Cost.

Copyright ©2009 Pearson Education, Inc. Publishing as Prentice Hall 22-1 Operations Management 10.

1 Product Development Process Requirements Definition (Chap. 3) Conceptual Design (Chap. 3 and 4) Detailed Design (Chap. 5) Manufacturing (Chap. 7) Logistics,

Design Process Design process is a collection of procedures and habits that help teams design better products.

IIMM, Bangalore Branch1.  They are ;  1)PRODUCTION  a)Production of H.D.P.E Pipes  b)Production of Tanks  2)STORE  3)MAINTAINANCE  4)DAISPATCHING.

1.10 Employ sales-promotion activities to inform or remind customers of business/product.

Marketing Activities BMI3C.

Materials Management Intro, Definition, Functions, Objectives, Stages, Factors responsible, Importance.

Table of Contents: Design

Global Distribution and Logistics

TOTAL Productive MAINTENANCE

Warehousing Decisions

Forging new generations of engineers

SQF ISO FSSC GMP Programs

Marketing in Engineering Design

13 Production and Business Operations 13-1 Types of Production

روش‌های طراحی مهندسی.

Marketing Activities BMI3C.

Presentation transcript:

Marketing in Engineering Design

Introduction Concurrent engineering requires the use of many people outside the engineering design office. Marketing is a key element in how a part may be designed. Commercially designed parts must be manufactured at a cost that does not cut into profits. The product needs to be packaged for shipping in a cost effective manner as well. The following slides will discuss the marketing factors that have an effect on the design process.

- Engineering Photo from MJE Corporation Cost Analysis Includes Expenses from the Following Departments: - Engineering - Manufacturing Photo from Delta Tool and Manufacturing Inc - Engineering - Manufacturing - Inventory Control Photo from GBI - Engineering - Manufacturing - Inventory Control - Shipping - Engineering - Manufacturing - Inventory Control - Shipping - Sales

Minimizing Costs Test the use of less expensive materials. Redesign to cut cost. Cut the cost of maintenance, repairs, and operation. Check the reliability of the cost estimate. Was an engineering analysis done to:

Minimizing Costs Optimization of production costs Use of existing equipment, processes and Facilities. Low cost tooling. Utilization of standard parts. Use of new and more efficient processes. Cut down on inspection and testing.

Packaging Design Factors Size of the PackageShape of the PackageProduct Protection Ability to Stack Packages Container is Structurally Sound Low Cost Eye Catching Minimal Use of Material Standardized for Transport Shock Temperature Extremes Vibration from Transport Humidity Extremes Dust and Dirt Photo from LANCO INC

Packaging Design Factors ColorPrinted TextArt Work Relationship to Human Feelings Associations with Holidays, Nature Foreign Languages Used Where Necessary Fonts: Readability, Style Size of Text Color: Attention Getting Warnings: Chemical, Fragile, Biological Special Instructions: Quantity to Stack, How to Open, Other Logos Trademarks Photos from Transparent Container Company

Packaging Design Factors CompetitiveEnvironmental Differences and Attractiveness Compared to Competitors Disposal of Packaging: Biodegradable? Recyclable? Minimal use of Material: For Cutting Cost. For Cutting Waste. Photo from LANCO INC

Advertising Renderings and illustrations of products are necessary to show the public for advertising purposes. The concept or system design documentation helps the public see what it is that you designed.