Conceptual Overview For Understanding the New Paradigm Provided by: Web Services Section

Agenda 1.Intro to CA Web Publishing 2.Content Types 3.Dynamic Content Reuse 4.Content Scheduling & Version Control 5.Site Administration 2

Introduction to CA Web Publishing

CA WEB Publishing is a CMS 4 Typical Website: 1.Page level mgmt 2.Not much content reuse 3.Static content display 4.Manual publishing 5.Single Webmaster Publisher 6.Manual Approval 7.Manual Version Control Modern CMS: 1.Content item level mgmt 2.Designed for reuse 3.Dynamic content display 4.Scheduled publishing 5.Many non-technical authors and editors 6.Automated Workflow 7.Automated Version Control

CMS = Business Process Change Shift From:  Published by to Webmaster To: Published by “Me” 5

Two CA Web Interfaces  Page Editor  Visual Web Page interface  Looks Like and Navigates Like Your Site  For Authoring & Publishing Content  Content Editor  Hierarchal Tree View of Your Site’s Content Resources  Like a typical website file structure, but not exactly the same  Mainly for Site Admin Functions

Content Types

Pre-Templated Content Types Contact Information Events Exams Executive Banners Executive Profiles FAQs Gallery Jobs Locations News Document Resource 8 Additional Value: Semantic Integration!

Integrated Semantic Markup Fully Integrates Modern Web Technologies : 2. Automatically Applies Semantic Markup – Enables enhanced search results 9

Dynamic Content Reuse

Content Reuse – Typical Way Manual replication of content. 11 Diff Title News article text of an Agency’s activity or programs, etc. Right Column stuff My News 1 News article text snippit Page DEF Diff Title News article text of an Agency’s activity or programs, etc. My News 1 News article text snippit Bottom Container Stuff Page XYZ My News 1 News article text of an Agency’s activity or programs, etc. Right Column stuff Bottom Container Stuff Home Page copy Update Manual re-update of content. The next manual update could involve 100 to 1,000 pages!

Dynamic Content Reuse! Dynamic display of content. 12 Diff Title News article text of an Agency’s activity or programs, etc. Right Column stuff My News 1 News article text snippit Page DEF Diff Title News article text of an Agency’s activity or programs, etc. My News 1 News article text snippit Bottom Container Stuff Page XYZ My News 1 News article text of an Agency’s activity or programs, etc. Right Column stuff Bottom Container Stuff Home Page configure a filter configure a filter Dynamic display of the most recent content! My News 2 News article text snippit My News 2 News article text snippit One update could potentially dynamically update 1,000 pages!

Content Types enable Dynamic Reuse! Contact Information Events Exams Executive Banners Executive Profiles FAQs Gallery Jobs Locations News Document Resource 13 Some content types are particularly suited well for dynamic reuse

Leveraging Tags for Dynamic Reuse Cause related content to automatically display 14 wearable service drought

4 Steps to Leverage Dynamic Reuse 1.Identify the content types your website can utilize. Especially:  News  Events  Locations  Document Resources (forms, publications, reports, etc.)  FAQs 2.Determine the key Tag words of your site:  Main business subjects of your site  Main business audiences of your site 3.As you publish using content types, appropriately tag that content with the appropriate Tag words 4.Configure components on your pages that display content based on Tag words associated with a particular page’s subject

Content Scheduling & Version Control

Content Scheduling You can schedule content for publishing and un-publishing 17 Ver A Ver B Ver C

Content Scheduling – How to From the top ribbon menu, click on the “Schedule” button 18  Publish – schedule this for the day before the day that you want it to show up.  Unpublish – schedule this for the day before the day that you want this to disappear.

Site Administration

Note: Role Based Access Role Based Access with Review & Approval Workflow: Note: For large sites, Authors and Editors can be assigned to specific “business areas” 20 Author: 1.Write Content 2.Upload Media Note: subject to review and approval workflow to publish Editor: 1.Write Content 2.Upload Media Site Admin: 1.Write Content 2.Upload Media 3.Review and Approve for Publishing 4.Administer: Users Menu Navigation Site Look & Feel

CA Web – Site Administration 1.Site Settings 2.Main Navigation & Footer Links 3.Agency Tags 4.User Management Note: there are many other things you can do via the Content Editor, but we recommend you do only these 4 noted above, and do the rest of your content changes via the Page Editor.

This Concludes the Overview Any Further Questions?

For More Information Service Catalog Marketing Site CA Web Publishing Service site –