©2009 HP Confidential1 1 Bob Ciccone VP CMS WW Delivery INSIGHT DAYS – WHAT IS TRANSFORMATION? Solution Consulting Services | Solution Delivery Services | Solution Managed Services

©2009 HP Confidential2 2 T RANSFORM I NNOVATE M ONETIZE BUILDING A COMPETITIVE STRATEGY

©2009 HP Confidential3 3 BOB HP THE DIALOGUE HELLO, MY NAME IS BOB … HOW CAN I HELP YOU?

©2009 HP Confidential4 4 BOB HP CTOCIOCOO CMOCEO THE DIALOGUE HELLO BOB I AM THE …

©2009 HP Confidential5 5 BOB HP CTOCIOCOO CMOCEO THE DIALOGUE technologies, systems operating, processes information BEING CHALLENGED BY SILOED … service creation decision making; organization

©2009 HP Confidential6 6 BOB HP CTOCIOCOO CMOCEO THE DIALOGUE LOOKING FORWARD TO TRANSFORM TO NEXT- GENERATION CUSTOMER SERVICE, NETWORK, OSS, BSS SOLUTIONS

©2009 HP Confidential7 7 CTOCIOCOO CMOCEO THE DIALOGUE AND NEED YOUR HELP ASSESSING MY CURRENT STATE DEFICIENCIES IN MY NETWORK, CUSTOMER AND IT OPERATIONS BOB HP

©2009 HP Confidential8 8 BOB HP CTOCIOCOO CMOCEO THE DIALOGUE common systems, adaptive architecture operating, end to end processes shared information AND ENVISIONING FUTURE-PROOF … services innovation integrated governance realigned organization

©2009 HP Confidential9 9 BOB HP CTOCIOCOO CMOCEO THE DIALOGUE lower Opex lower improved KPIs lower Opex WHICH I EXPECT TO JUSTIFY WITH BENEFITS OF … lower subscriber churn, New business models higher ARPU, Capex ROI

©2009 HP Confidential10©2009 HP Confidential10 BOB HP CTOCIOCOO CMOCEO THE DIALOGUE FINALLY PRESENTED IN A … IMPLEMENTATION ROAD MAP … phased/ incremental or Big Bang

©2009 HP Confidential11©2009 HP Confidential11 BOB HP CTOCIOCOO CMOCEO THE DIALOGUE standardization autonomy flexibility WITH THE RIGHT BALANCE OF … agility

©2009 HP Confidential12©2009 HP Confidential12 BOB HP CTOCIOCOO CMOCEO THE DIALOGUE THANK YOU FOR THE OPPORTUNITY TO DISCUSS THIS WITH YOU. LET ME SHARE SOME OF THE MORE INTERESTING DISCUSSIONS AND ENGAGEMENTS WE AT HP ARE HAVING WITH YOU IN THE INDUSTRY …

©2009 HP Confidential13©2009 HP Confidential13 GOVERNANCE ORGANIZATION BENEFITS: REDUCED OPEX, IMPROVED CUSTOMER EXPERIENCE, BOOST REVENUE BUSINESS DRIVERS: REDUCE CHURN, OPTIMIZE IT COST, INCREASE ARPU TOTALLY CONVERGED UMBRELLA OSS Complete Service Assurance Environment Performance Mgt. Fault Mgt. Trouble Ticketing Service Quality Customer Experience Mgt. Inventory/ Topology Current Mobile GSM NWs Future Mobile 3G NWs IT and Corporate NWs Cover All New Services Single Network Operations Center PROCESSES CTOCOOCFO CUSTOMER OPERATION MANAGER

©2009 HP Confidential14©2009 HP Confidential14 MobileFixed Line Broadband Corporate Initiative Complete overhaul of all processes for one service offering GOVERNANCE SUPERIOR CUSTOMER EXPERIENCE THROUGH NEXT-GENERATION OPERATIONS BENEFITS: IMPROVED CUSTOMER EXPERIENCE; FOUNDATION FOR OPEX REDUCTION, REVENUE UPSELL, ARPU IMPROVEMENT BUSINESS DRIVERS: REDUCE CHURN, OPTIMIZE IT COST, INCREASE ARPU Complete Service Management Environment Service Fulfillment ProvisioningFulfillmentActivation Service Assurance MonitoringIncidentsRestoration QuadplayMobileFixed Line PROCESSES ORGANIZATION VOIP Broadband

©2009 HP Confidential15©2009 HP Confidential15 PROCESSES GOING DIGITAL BENEFITS: INCREASED ASSET RESILIENCY; MORE EFFICIENT AND FLEXIBLE PROCESSES; TAPE COST SAVINGS; INTEGRATED MANAGEMENT OF CONTENT AND METADATA BUSINESS DRIVERS: REMOVE USAGE OF TAPE, IMPROVE EFFICIENCY FOR VIDEO PRODUCTION PROCESSES AND ENABLE MULTI-FORMAT FLEXIBILITY TO ADDRESS NEW MARKETS Complete redesign of all processes to go digital ORGANIZATIONLeverage and MaintainProfessional Skills TECHNOLOGYMigrate to Integrated DigitalAssets Management CTOCOO Broadcasting Production Environment Tape and Live Ingest Editing Playlist Content Mgt. Playout Mgt. Quality Check DuplicationDubbing ArchiveContent delivery Media Preparation Quality

©2009 HP Confidential16©2009 HP Confidential16 FINANCIAL EVALUATION CTOCFOCMO COMPLETE ENTERPRISE STRATEGY AND ARCHITECTURE BENEFITS: QUANTIFY BENEFIT OF SOLUTION, PREDICT THE OUTCOMES SUPPORT INNOVATION AND GROW REVENUE BUSINESS DRIVERS: DESIGN AND IMPLEMENT A COMPLETE FUTURE-PROOF NEXT GENERATION ENVIRONMENT, SUPPORTING INNOVATION & MONETIZATION Marketing and Sales CampaignChannelCorporateetc. Product LifecycleCatalog Performanc e etc. Enterprise Resource Mgt. FinanceHRAssetetc. Master Data BSS Core OSS BSS Enhanced Assurance Fulfillment etc. Subscriber Resource etc. CRM Billing etc. Revenue Assurance Fraud Mgt. PROCESSES ORGANIZATION TECHNOLOGY GOVERNANCE

©2009 HP Confidential17©2009 HP Confidential17 EXAMPLE: CUSTOMER-CENTRIC CONVERGENT NG-OSS BENEFITS: REDUCED OPEX PAIN POINTS Transformation CTOCIOCOO CMOCEO ? Reducing Opex ? ? ?

©2009 HP Confidential18©2009 HP Confidential18 A broad cross-function proposition and well-aligned stakeholders yields the strongest business benefit BENEFITS AND STAKEHOLDER ALIGNMENT Reduce OpexReduce Churn Increase Revenue (ARPU) Staff IT Services (SC/SI) Infrastructure MA Network Customer Experience Management Performance (OLA) Knowledge Base (1st call resolution) Quality (SLA 2nd Phase) Time to repair ARPU per service ARPU per subscriber Number portability Identification of broken subscribers (Wrong activations, wrong billing plan) Retention and Loyalty (Churn Management) ENABLED BY INTEGRATED OSS, BSS OBJECTIVES CONTRIBUTING FACTORS CONSOLIDATION Identification of broken subscribers (Cells, handset, Protocol) CUSTOMER PROFILINGCUSTOMER SICKNESS

©2009 HP Confidential19©2009 HP Confidential19 HP SOLUTION CONSULTING SERVICES COSMOS

©2009 HP Confidential20©2009 HP Confidential20