East Norfolk Tourism Marketing Project

Project Brief  Tourism Cluster Audit  Marketing Action Plan  Development Activities Plan  Marketing Toolkit  Microsite  Lessons learned

Our Approach  Tourism cluster audit  Market segmentation  Tourism business workshops x 3  Integrate work packages – total solution  Draw out distinctiveness  Equip destination and businesses to deliver plan

Marketing Action Plan  Focus single-mindedly on four target markets  Consistently use a shared story - messages, images, design  Shift resources from print to digital and PR – cost effective; goes with the trend

Marketing Action Plan  Support businesses – set up PR and Social Media Groups  Enable businesses – Marketing Toolkit plus engagement through NNDC and NNTF

Development Plan  Finding your way around – legibility  Food and drink – make more of it  Events and festivals – develop potential  Accommodation – invest in facilities

Marketing Toolkit  Know your Markets  The Style Guide  The Style Guide Workbook  Social Media  Delivering the Promise Workbook

Next Steps  Launch and roll out toolkit  Deliver MAP and DAP recommendations  Implement East Norfolk itineraries on the website