2012 REVIEW & 2013 PREVIEW PRESENTATION 2012 REVIEW & 2013 PREVIEW PRESENTATION TO CEUTA HEALTHCARE PHARMACY TEAM January 2013 Prepared by Martin Stimson.

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Presentation transcript:

2012 REVIEW & 2013 PREVIEW PRESENTATION 2012 REVIEW & 2013 PREVIEW PRESENTATION TO CEUTA HEALTHCARE PHARMACY TEAM January 2013 Prepared by Martin Stimson Impex Management Co. Ltd.

Firstly…… I trust you all had a good Christmas break and a Happy New Year to you

* 2012 Review *2012 / 13 Above the Line plans *Canvas 5 deals AGENDA

So how have we done?

At week 50 tracking 7.7% ahead of 2011 n.b figures were corrupted between January and May due to the collapse of Jenks.

Incidences of Coughs & Colds Excellent rate of sale despite the lowest rates of Coughs & Colds for five years It improved for us in February and was followed by an above average Spring but remained low despite the weather throughout the year Rates look to be on the increase in December though

Volume market share static at 5.0%, value share up 0.1% to 4.1% Total FF volume up 2.7% - market up by 2.0% Total FF value up 3.4% - market up by 2.4% Pharmacy sector FF sales up 4.9% - market up 0.7% (volume) * Source – Nielsen November 2012 Nielsen Summary November 2012

Above the line support 1. There is no T.V. advertising this season 2.We are funding T.V. sponsorship of two packages of fishing programmes i) A range of programmes on the Discovery network including the Discovery channel, Quest & Discovery Shed from October 2012 until April This covers over 200 programme hours per month and will reach over 6 Million viewers

Above the line support (cont.) ii) River Monsters on peak time ITV1 between January and May 2013 as well as summer repeats. The first showing was New Year’s day at 6.00p.m.

Above the Line (cont.) Social Media – This will continue in 2013 FFSMR Sampling – Back in production and available again New Packaging is starting to appear Product Placement continuing in 2013… I can find a place for anyone who wants to enter

Just one example, this was watched by 6.93 million viewers, also in Coronation Street, Hollyoaks and Emmerdale

Canvass One deals Over to Sally for this bit

First Quarter 2013 Thank you for your attention Thank you for all your efforts and good luck for the New Year