Target’s Story: A Bullseye View Joe Curry Social Media Manager Public Relations,

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Presentation transcript:

Target’s Story: A Bullseye View Joe Curry Social Media Manager Public Relations,

Content vs. Stories

3

ABullseyeView.com A Bullseye View covers the ideas, people and happenings that make Target, Target. The site serves up daily editorial— interviews, photo galleries, videos, articles and infographics—that bring Target news and perspectives to life in shareable ways.

‘Behind the Scenes’ The site takes readers into the “green room” and backstage of all that’s happening at the brand, from corporate reputation to fashion and style news.

7 Event Coverage

●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● PRABAL LAUNCH PARTY 1:16 ●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● 8

9 Our Approach to Storytelling

10 Helpful, Useful, Solution-Focused

11 Layered Narratives

12 Influencer Engagement: Celebrities

13 Influencer Engagement: Targeted Audience

14 Influencer Engagement: Online Influencers

15 A Bullseye View is sometimes an alternative to traditional press releases for announcing company news. Target skipped a press release to use ABV instead to reveal its new bridal line. The post was picked up by dozens of blogs and media outlets. Breaking News Source

16 1)Don’t be afraid to try new things – not everything will work 2)Saying no is just as important as saying yes 3)Must be timely; we need to be there when it’s current 3 Key Lessons Learned

17 What’s Next?

18