Agents, Managers, and Ethics Sports Marketing

Agents Legal representative of a celebrity Typically attorneys or accountants Manage celebrity/athlete’s career  Negotiate Contracts  Negotiate and set up endorsements  Earn % of athlete’s wages  Promote stars/find ways to make money

Polishing Market Value Character Development  Rookie Training Programs Teach athletes how to deal with money How to react to media Drug/Alcohol avoidance Gambling Wonderlic Test  Starting point

Handlers & Advisers Paid by athletes who are unwilling or unable to police themselves Used to help avoid negative activity, bad press Adviser-business related  Discuss best options for athletes for investments and endorsement opportunities

Ethics System of determining what is right and wrong Based on society Typical growth from Child to mature adult Most youth lack role models Athletes are judged on ability to act responsible

Why does this all matter? MONEY $$$ Endorsements Team Profit Team Continuity Role Models Publicity

Endorsements Positive Athletes Big Money Makers Through Endorsements Michael Jordan Tiger Woods Peyton Manning Derek Jeter Negative Athletes Lost Money Through Mistakes/attitude Terrell Owens Mike Vick John Daly Cincinnati Bengals