Summer Sailing in Australia The Rolex Sydney to Hobart is just one event of a large number of sailing events this summer. Audi Etchells Worlds, Savills Regatta, Rolex Trophy series, Rolex Sydney to Hobart, Melbourne to Hobart Race, Pittwater Coffs, Sail Sydney and Sail Melbourne Regatta, Skandia Geelong Week

Luxury life style brands love sailing These are some of the luxury lifestyle brand advertisers, already re-sold on Sailing, sponsoring events and advertising in marine print media. They have recognised that involvement with sailing enables them to reach their audience effectively. Now they are starting to moving their advertising online.

The sailing audience is already online, the serious sailors want and receive news on their sport 24 x 7, within minutes or hours - not two months after an event in a magazine Lifestyle Sport Advertising Opportunities

Sail-World.com the largest marine news web site in the southern hemisphere It has a larger audience than all the sailing magazines in Australia, NZ and Asia combined

Sail-World’s Summer audience Australian Monthly Page Impressions 3,050,000 December-January Page Impressions 15 million expected Australian Unique User sessions currently 55,000 Australian Newsletter subs 13,000 Standalone 13,000

. Half a million racing and cruising sailors will visit Sail-World in 2006 Standard products or flexible packages are available for luxury and lifestyle advertisers who want to reach the high- disposable income, high-status demographic

Sail-World Demographics Its June 2006 online survey shows that its audience is indeed affluent Average household income is 240k

Sail-World Demographics 70% of its audience have household income of more than 100k per annum More than 10% of its audience has household incomes greater than 500k

Sail-World Demographics 89% are male 73% are between years old 50% are university educated

Sail-World Demographics 88% are broadband connected 44% with high speed wireless or cable 100% follow sailing events online

Sail-World Demographics 99.5% have mobile phones 88% have laptop computers 95% travel extensively

Sail-World advertising areas Main placement areas: Leaderboard and large banners Large Banners - page header and footer inside story content

Sail-World advertising areas Large and small banners inside content and right hand side Below-the-fold highly valuable with visitors following news stories feature articles and pictures Towers - small to large - right hand side on wide screens Inside News content

Sail-World Newsletters Four Australian newsletters each week, with two different audiences – eight and five thousand subscribers Leaderboard and Large Banners – page header and footer position inside story content. Towers - small to large – right hand side

Advertisers newsletters Permissioned Third party newsletters are already going to the Sail-World subscriber list - thirteen thousand subscribers Rates $500 per 1000

Rate Card Ad sizeRun of site per CPM Targeted per CPM Page Options 120 x 60 pixels$5.80$11.60News, Events, Brokerage 120 x120 pixels$11.60$23.20News, Events, Brokerage 120 x 468 pixels$45.00$90.00News, Events, Brokerage 165 x 125 pixels$16.50$33.00News, Events, Brokerage 165 x 165 pixels$21.80$43.60News, Events, Brokerage 165 x 468 pixels$61.80$123.60News, Events, Brokerage 468 x 60 pixels$22.45$44.90News, Events, Brokerage 728 x 90 pixels$52.40$104.80News, Events, Brokerage

Range of packages available to suit all types of advertisers Straight add placement using standard industry sizes Targeted or Whole of Site campaigns Targeted advertising based on major events Add campaigns coupled with editorial content Advertisers options Sail-World newsletters Third party newsletters Combined site and newsletter options

Advertise on Sail-World Don’t miss the boat this summer,