Let’s Analyze Popular Culture and Media using Critical Lenses
The Importance of Viewing our World through Critical Lenses “The main reason for studying theory at the same time as literature is that it forces you to deal consciously with the problem of ideologies...There are many truths and the one you will find depends partly on the ideology you start with. [Studying theory] means you can take your own part in the struggles for power between different ideologies. It helps you to discover elements of your own ideology, and understand why you hold certain values unconsciously. It means no authority can impose a truth on you in a dogmatic way--and if some authority does try, you can challenge that truth in a powerful way, by asking what ideology it is based on... Theory is subversive because it puts authority in question.” - Bonnycastle, In Search of Authority, p. 34
You do not have to agree with the interpretation! Instructions Interpret each media image using a traditional perspective and the assigned critical lens. On a piece of paper, write down the traditional analysis and your assigned lens’ analysis After you’ve written your interpretation, orally share and discuss both interpretations with your partner. Compare/Contrast (Think-Pair-Share) Once we’ve viewed each media source, we will discuss and analyze each image as a class. REMEMBER: This is NOT subjective! Do not interpret each source using your own opinions/values! You do not have to agree with the interpretation!
PETA Advertisement with Olympic Swimmer, Amanda Beard Feminist Lens PETA Advertisement with Olympic Swimmer, Amanda Beard
Feminist Lens Miss America Pageant
Feminist Lens Mount Rushmore
Tom Ford Cologne Advertisement for Men Feminist Lens Tom Ford Cologne Advertisement for Men
Michael Kors Women’s Perfume Feminist Lens Michael Kors Women’s Perfume
Secret Deodorant for Women Feminist Lens Secret Deodorant for Women “When you’re strong, you sparkle.”
Michael Kors Ad Extra Gum Ad Marxist Lens Michael Kors Ad Extra Gum Ad Compare and Contrast
Watch Ad Saks Fifth Avenue Ad Marxist Lens Watch Ad Saks Fifth Avenue Ad
Ralph Lauren Advertisement Marxist Lens Ralph Lauren Advertisement
Dassault Falcon Jet Advertisement Marxist Lens Dassault Falcon Jet Advertisement
John Antencio Jewelry Advertisement Marxist Lens John Antencio Jewelry Advertisement “The meek shall inherit the earth, but they’ll never own the room.”
Now, that we’re familiar with interpreting media images using the feminist lens and Marxist lens, let’s analyze Shakespeare’s Macbeth in our assigned jigsaw groups!