May, Eman, Sherry VESL Speaking

General Introduction The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.

Location

Company President 1978: Join Coca-Cola Company in Atlanta 1985: General Manager of Coca-Cola Turkey and Central Asia 1989: President of the Company's East Central Europe Division and Senior Vice President of Coca-Cola International 1995: Managing Director of Coca-Cola Amatil-Europe 1999: President and CEO of the Efes Beverage Group 2005: COO 2006: CEO Muhtar Kent (1952- )

Detail Information 20% 42% Employee: 90,500(2008,worldwide) Revenue: US$ 48.01 billion (2012) 20% 42%

Brief History 1886-1892: Atlanta Beginnings 1893-1904: Beyond Atlanta 1905-1918: Safeguarding the brand 1919-1940: The woodruff legacy 1941-1959: The war and its legacy 1960-1981: A world of customers 1982-1989: Diet coke are New Coke 1990-Now: New Market and Brands

Major Products

Success Factors of Coca-Cola

Marketing Advertisement Support organizations Sponsoring sports activities

Opinions

Good Things Water Stewardship Healthy and Active Lifestyles Community Recycling Education

Interesting facts 1. In 1985, became the first soft drink in space 2. The second most widely understood term in the world, after ‘ok’ 3. Help cure jellyfish stings. 4. Used as a cleaning solution. 5. Clean toilet. 6. Got gum in your hair, rinse it.

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