Sarah Stevenson Social Enterprise Session 3

Module Aims to support the learner in identifying what constitutes aims and objectives for a Social Enterprise to facilitate exploration of the learners’ immediate and wider work context in order to promote professional developmentObjectives By the end of this session you will be able to: Identify the difference between aims and objectives Understand the importance of having carefully developed aims and objectives to support the development of Social Enterprise Appreciate how aims and objectives are best implemented

What are Aims? Aims are common statements concerning the overall goals of a Social Enterprise Aims can be considered to be the Changes that a social enterprise hope to achieve as a result of their work Aims are simple and broad statements of intent that describe what an organisation wants to achieve

What are objectives? Objectives are the individual stages that Social Enterprises must go through to achieve their aims Objectives can be considered to be the activities that an organisation undertakes and the services that they offer Objectives are detailed and specific statements that describe what aspect of quality a Social Enterprise is going to measure to show that their aims have been met.

Why are aims and objectives important in Social Enterprise? Give strategic definition Create focus Inform how you will get ‘there’ Provide clarity and understanding Support communication and motivation Demonstrate added value

Fitting it all together Vision Mission Aims Objectives

Examples – Aims & objectives Divine Chocolate AimObjectives The overall strategic aim of Divine Chocolate Ltd is to improve the livelihood of smallholder cocoa producers in West Africa by establishing their own dynamic branded proposition in the UK chocolate market, thus putting them higher up the value chain To take a quality and affordable range of Fairtrade chocolate into the UK mainstream market. To pay a Fairtrade price for all the cocoa used in the chocolate sold. To raise awareness of fair trade issues among UK retailers and consumers of all age groups. To be highly visible and vocal in the chocolate sector and thereby act as a catalyst for change. To be the leading Fairtrade chocolate company

Examples – Aims & objectives The Kindling Trust AimObjectives Be a catalyst for Social Change Establish a centre for Social Change Develop an influential profile through: - strengthening the voice of progressive ideas and projects - Taking strategic action for change

Identify on the chart below the aims and objectives of the Social Enterprises that you found in module 1  Activity 1 Social EnterpriseAimObjectives

Creating Aims and Objectives Ask the following questions to help identify your.... Aims What does success look like for your enterprise? What are you trying to create, improve or change? What bigger issues are you trying to address? What is the big problem that you are trying to solve? What are the business and financial aims for the enterprise? Objectives What practical things can you do to make the aim happen? When will these happen? What are you going to offer – services/products etc? Who will buy your offering? How are you going to make change happen? How will you know when you have achieved it? Can you measure your progress? How will you tell people about your achievements?  Activity 2 – identify the aim and objective for your own enterprise

Measuring Objectives SMART Objectives Specific – it should be possible to determine when an objective has been achieved by making it as definite as possible Measureable – it should be possible to measure whether an objective has been reached Attainable – it must be possible to achieve the objective Relevant – the objectives should form part of the overall aim of the enterprise Timely – the objective should be achieved within a specific period of time

References The Kindling Trust Divine Chocolate -

This resource was created by the University of Plymouth, Learning from WOeRk project. This project is funded by HEFCE as part of the HEA/JISC OER release programme.Learning from WOeRk This resource is licensed under the terms of the Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales license ( The resource, where specified below, contains other 3 rd party materials under their own licenses. The licenses and attributions are outlined below: 1.The name of the University of Plymouth and its logos are unregistered trade marks of the University. The University reserves all rights to these items beyond their inclusion in these CC resources. 2.The JISC logo, the and the logo of the Higher Education Academy are licensed under the terms of the Creative Commons Attribution -non-commercial-No Derivative Works 2.0 UK England & Wales license. All reproductions must comply with the terms of that license. Author Sarah Stevenson InstituteUniversity of Plymouth Title Aims and Objectives Description PowerPoint Presentation Date Created May 2011 Educational Level Level 4 Keywords UKOER, LFWOER, UOPCPDLM, Social Enterprise, Work Based Learning Continuous Professional Development Creative Commons License CC-BY-NC-SA Back page originally developed by the OER phase 1 C-Change project ©University of Plymouth, 2010, some rights reserved