EXERCISES PR. Terminology retailer subcontractor cut & run policy in training to take action pull a product supplier prohibition on child labor violation.

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Presentation transcript:

EXERCISES PR

Terminology retailer subcontractor cut & run policy in training to take action pull a product supplier prohibition on child labor violation of rules

GAP company What do you know about the company?

Listening Gap under fire over child labor lapse What is the issue with the company? What should GAP do to help the children? How were the children punished? What has GAP done to deal with the situation?

Four steps in the PR campaign 1. Situation analysis / research 2. Goals and objectives 3. Strategic action plan 4. Campaign execution

Steps in the PR campaign 1. RESEARCH Analyze the situation to find out about the potential benefits, problems and obstacles. 2. GOALS AND OBJECTIVES Define the overall goal and individual objectives of your action plan 3. ACTION PLAN Define strategies, target groups, tactics, communication channels 4. CAMPAIGN EXECUTION Communicate your message

Phrases you may need…. Public support or opposition? Surveys on public opinion / interviews / focus groups Analysis of news stories / blogs and other social media a win-win situation negative coverage by the media /damaged reputation

Write a press release