Www.ChildrensSafetyNetwork.org1 Data Visualization Analyzing Research Infographics Communicating Dissemination Data Visualization vs. Infographics Both.

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Presentation transcript:

Data Visualization Analyzing Research Infographics Communicating Dissemination Data Visualization vs. Infographics Both attempt to faithfully represent the data Different point of entry Data visualization can happen at any stage, but infographics are a summary for after you have explored the data

Making Data More Engaging Using Infographics Rebecca Willmer, Children’s Safety Network

Infographic by Hot Butter Studio Infographic = information graphic Complex information in an easy-to- read, visual package Snippet from “What is an Infographic?” by Consumer Magnetism What Is an Infographic?

Visual images get more shares on social media Research

Starts the conversation Highly shareable tool Reaches a broad audience Call to action INCREASE STAKEHOLDER: ENGAGEMENTNAME RECOGNITIONWEBSITE VISITORS SOCIAL MEDIA FOLLOWERS AWARENESS Goals of Infographic

Piktochart Online platform Themes Pre-made graphics Built-in charts Drag and drop Highly customizable Infogram Online platform Color schemes Built-in interactive chart tool Fast No pre-made graphics Adobe Illustrator For professional graphic designers Tools

Choose Topic ResearchSelect DataDraftInternal ReviewExternal ReviewFunder ApprovalShare Development Process

Infographic by Ivan Cash (ivancash.com) What do you like? Infographic by Ivan Cash (ivancash.com)

Crowded Too much text Data is not visually represented Icons don’t match Info + graphics ≠ infographic

Safety tips are optional What is the goal of your infographic? Who is your audience? Are the safety tips easy to convey? Safety Tips

First draft Revisions

Somewhere in the middle First draft Revisions

Final draft Somewhere in the middle First draft Revisions

Facebook/Twitter: Upload infographic or snippet as an image and then include a link to the infographic on your website Shorter infographics display best Pinterest: Upload full infographic Tall/skinny infographics display best PowerPoint: Use snippets of the infographic over several slides An entire infographic might be overwhelming Make sure it fits Promotion

Impact

Other CSN Infographics (Snippets)

Mini Infographics

Lessons Learned Cut down amount of text by focusing on data that can be visually represented Doesn’t have to be all-encompassing Use infographic to draw people to website and give them more information Add brief safety tips and strategies when you can Topic should be obvious with a quick glance Main image to draw people in Include text and full sources on website For fast impact/shorter review process, make mini- infographics

CSN Infographics Page: CSN Pinterest: CSN Facebook: Piktochart: What is an Infographic? by Hot Butter Studio: What is an Infographic? by Consumer Magnetism: Hubspot: Photos on Facebook Generate 53% More Likes Than Average PostPhotos on Facebook Generate 53% More Likes Than Average Post Pew Internet and American Life Project: The State of Social Media UsersThe State of Social Media Users Infographic of Infographics by Ivan Cash: Infographicshttp://ivancash.com/Infographic-of- Infographics Resources

Rebecca Willmer Project Coordinator Children’s Safety Network Education Development Center Contact