What is Fender ?What is Fender ? Worlds leading guitar manufacturer. Leo Fender, started as an amp builder. First (popular) electric bass guitar.

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Presentation transcript:

What is Fender ?What is Fender ? Worlds leading guitar manufacturer. Leo Fender, started as an amp builder. First (popular) electric bass guitar

Product rangeProduct range  Electrical guitars  Stratocaster  Telecaster  Bass guitars  Precision  Jazz  Jaguar  Acoustic guitars  Amplifiers

Target audience & imageTarget audience & image High-end products Quality Design American company Squier by Fender

Fenders best advertisingFenders best advertising Avril Lavigne, Bruno Mars, Bloc Party, Chriss Shifflet (Foo Fighters), Sum 41, David Gilmour, Eric Clapton, Jimi Hendrix, …

Positioning Cheap  expensive Again, Squier by fender

Packaging and sloganPackaging and slogan

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