Video Proposal Big Ass Fans WRD 203 Sam, Kristian, Amie, and An.

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Presentation transcript:

Video Proposal Big Ass Fans WRD 203 Sam, Kristian, Amie, and An

The purpose to introduce proposal of new marketing strategy. to sell its residential fans to a new target market among home users. to find an effective advertising method for reaching the new market.

Target market-homeowners For most homeowners, they never much more know about the HVLS fans before. To promote new products the company needs to: explore specific information about the customer needs Take advantage to use the advertisement in its marketing strategy plan.

The effect of advertising Convince customers that a company’s services or products are best Point out and create a need for products and services Demonstrate new uses for established products Announce new products and programs Draw customers to the business Hold existing customers

Big Ass Fans and Popularized Advertisement Strategy Awareness for Big Ass Fans Through widely reached press to modern press Through social media: Facebook Pinterest Twitter You Tube

The type of advertisements we select Press advertising describes advertisement in a printed medium such as a newspaper, or magazine. As a traditional advertising, its feature is authoritative, transmits information in time, easy to be preserved and portable. We just need to keep its current advertisement effort in the press advertising and try to advertising in some fashion or high-level furniture magazine.

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