Individual Giving Survey 2010 The Northern Ireland Giving Survey 2010 was carried out between 5 July 2010 and 13 August 2010 Based on telephone interviews with 1,000 individuals (aged 16 and over) who were asked about their giving behaviour over the previous month Survey update undertaken in October 2011

Key Results 90% of respondents had made a donation in the previous 12 months 83% of respondents had made a donation in the last four weeks

Average donations The average total donation in a four weekly period is £34.46 per donor and £28.59 per head of population. The median donation per donor is £16.75 (+£2.75 on 2008) and £11.00 per head of population

Cash donations Cash donations made in a place of worship continue to have a significant impact on the overall picture of giving Donations made in a place of worship account for 31.8% of the total financial yield This represents a decrease of 5.1% from 2008 Excluding cash donations in a place of worship from the analysis, the average donation made is £25.35 and the median donation is £11.00.

Who is most likely to give to charity? Females People aged Those who are married or cohabiting People earning £250+ per week

Financial share of donations by methods of giving

Giving Methods

The most popular forms of giving MethodMean DonationMedian Cash donations (place of worship) Other cash donation Bought products Direct debits Tickets / raffles for fundraising event Challenge events Payroll giving Cheque

Planned Giving 35% of donors had used one of the various forms of planned giving in the four weeks covered by the survey May help to explain the resilience of total giving in NI Worthwhile investment in fundraising resources Most popular reason for giving by planned giving is that it is easier to manage (61%)

What causes do people in Northern Ireland give to? Religious organisations38% Medical research34% Health28% Children 22% Disaster relief11%

Gift Aid

WILLS 3% of individuals surveyed had set up a will Of those who had set up a legacy in their will: 56% had a will that was for a specified amount 36% had a will that had a proportion of the estate Of those who do not have a legacy in their will: 11% of individuals would consider setting up a charitable bequest 24% may consider it when they make a will 47% said it was not something they would consider

Attitudes and perceptions of giving and the sector Over half of all donors (57%) agree that they are well informed about how their donations are spent by voluntary and community organisations. 75% of donors feel it is important that a Northern Ireland based charity benefits from the charitable donations they make. 66% of donors agree that regular communications from the charities they support helps build a personal relationship with the charity and its cause. 68% of respondents mentioned the general public as a major funder whilst only 27% mentioned government. 72% of donors agree that it makes sense for their charities to spend more of their donations on fundraising this year if it increases income in future years.

Communications

Patterns of Giving

Main reasons for not giving

Individual Giving survey update – October 2011 Significant drop in mean donation from £34.46 to £26.94 Median donation drops from £16.75 to £ % of respondents had made a donation, such as bags of clothes or goods, to a charity shop No change in legacy giving Increasing internet donations 22% have decreased their donations to charity or stopped them altogether