Use projected turnout for June 2016 – 7,041 votes Increase AAPI share based on past highest AAPI turnout for a similar election

LIKELIHOOD TO SUPPORT HIGHMEDIUMLOW LIKELIHOOD TO TURNOUT HIGH 123 MEDIUM 456 LOW 789

 Vote History  Gender  Age  Ethnicity  Language  Country of Origin  Address  Phone Numbers  Address  Census Info  Income Level  Education Level  Commercial Data  Model Scores

 Mail  Paid Media – TV, Radio  Organized Events  Leafletting  Phone calls  Doorknocking  Online Organizing  Social Media

 NUMBER OF VOTERS TO CONTACT AND SHIFTS NEEDED TO REACH THEM – DAILY AND WEEKLY GOALS  LAST DAY TO REGISTER TO VOTE  WHEN ABSENTEE BALLOTS ARE MAILED  PLANNED ELECTION EVENTS – TOWNHALLS, HOUSE PARTIES, DEBATES, ETC.  MAIL DROP DATES  EARLY VOTING DATES AND LOCATIONS

Returned Ballots from Target Voters Voter Response Statistics # Phone/Walk Attempts and Contacts Volunteer Recruitment and Turnout QUANTITATIVE Tough Questions from Voters and Responses Neighborhood Walkability What Messages are Working Assessing Volunteer Capacity QUALITATIVE