Essential Solutions – Take Your Own Path Agenda 08:15am-08:30amRegistrations 08:30am-08:40amOpening and Welcome. Presented by Deborah Harrigan 08:40am-08:55amEssential Solutions for the virtual era. Presented by Mark Ransom 08:55am-09:15amIntel Technology Update. Presented by David Mellers 09:15am-09:30amMorning Tea Break Intelligent data management Heritage 1 & 2 (Ground Level) Infrastructure management Bradfield Lounge (Level 1) Application management Cambridge III & IV (Level 3) 09:30am-10:15am Intelligent Data Management "There must be a better way" by Dell. Presented by Mark Ransom Journey to Cloud Computing. Presented by Adam Oaten Kym Houden, Managing Director and Founder, Task Retail - Take Your Own Path Hero. Presented by Kym Houden 10:15am-10:25amBreak 10:25am-11:10am Megan Duckett, Managing Director, Sew What? - Take Your Own Path Hero. Presented by Megan Duckett. Infrastructure management: Achieving the Promise of Virtualization with Dell. Presented by Anirban Mukherjee. Systems management made easy with Dell KACE. Presented by Robert Cockerill & David Cox 11:10am-11:20amBreak 11:20am-12:05pm Addressing IT Inefficiency with Symantec. Presented by Owen Que. Martin Port, Managing Director, Masternaut Three X - Take Your Own Path Hero. Presented by Martin Port. Speeding your organization’s application devices with f5. Presented by Brendon Thwaites. 12:05pm-12:10pmBreak 12:10pm-12:30TYOP Panel Discussion, Prize Draw and Closing (Grand Ballroom II)

Accelerating Business Efficiency with Virtualization Mark Ransom Storage Business Development

SMB Global Event Marketing We Are Entering a New Era MAINFRAME MINI- COMPUTING PC/CLIENT SERVER ERA INTERNET ERA VIRTUAL ERA 1960s 1970s 1990s 2000s 2010s Dell Confidential 3

SMB Global Event Marketing The First Step in Greater IT Efficiency is challenging the cost of running your IT today TODAY’S IT REALITY 20% 80% TOMORROW’S IT POSSIBILITIES 50% DRIVE DOWN Operational And Data Management Costs DRIVE UP Strategic Spending To Improve The Organization 4 Apply Savings To Business Innovation.

SMB Global Event Marketing IT Challenges and Industry trends Need to Optimize IT Infrastructure Consolidate onto fewer servers and storage devices Lower capital costs and administrative time Reduce Energy Footprint & Cost Companies are running out of space + ability to power and cool current IT Business Continuity/ Disaster Recovery Improve availability and reliability Flexibility to shift workloads across physical servers Simplified IT Management Virtualization increases the complexity SMB:s lack time and resources needed Source: Technology Trends You Can’t Afford to Ignore, Gartner Webinar, July

SMB Global Event Marketing 6 Virtualization Adoption Curve Reduce Variability Improve Utilization & Increase Flexibility Simplify Operations Flexible Sourcing & Consumption Rationalize Data Centers Innovators Early Adopters Mainstream Laggards Late Adopters Small and Medium Sized Businesses have been late adopters of Virtualization

SMB Global Event Marketing Realizing the Promise of virtualization requires a stepwise approach Phase 1: Economic Savings Phase 2: Quality of Service Phase 3: Strategic Agility 80% 10-25% virtualized workloads 50% (70% of customers) (25% of customers) (5% of customers) 5% 25% 70% Virtualized Customers 7

SMB Global Event Marketing 8 Simplify Standardize Automate Organisation & Process Applications Infrastructure Benefit from our extensive experience of realizing virtualization for other customers

SMB Global Event Marketing 9 Confidential Dell is committed to delivering uncompromised solutions that unleash efficiency Affordable Capable Open $

SMB Global Event Marketing We’ve walked the walk and are building from our strengths iSCSI STORAGE SOLUTION PROVIDER #1 SERVICES PROFESSIONALS 41K BUSINESS READY CONFIGS AND REFERENCE ARCHITECTURES 10,000 IT SAAS CUSTOMERS #1 CLOUD INFRASTRUCTURE PROVIDER TBR 2009 SUSTAINABILITY INDEX #1 INTERNET SEARCH ENGINES 3 5 BLADE IN PERFORMANCE/ PRICE CATEGORY IN INFOWORLD’S 2010 “BLADE SHOOT OUT” #1 OF THE TOP $100M+ SAVED OVER 2 YEARS WITH VIRTUALIZATION 10

SMB Global Event Marketing Dell brings together all the elements critical to driving efficiency in the enterprise. 11 Confidential Most efficient portfolio of technologies Powerful ecosystem of industry leaders + ITaaS. Solutions. Services.

SMB Global Event Marketing Next steps 12 Visit us online at and the Storage Learning Center or call your Dell Account Manager for more information

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Dell Essential Solutions Seminar David Mellers

SMB Global Event Marketing “It’s a Jungle Out There…” Today’s Business Environment is Volatile… But Technology Doesn’t Have to be Complicated “My business goes down when my employees can’t access their data.” “I want to be able to add more hard drives and scale my servers when the time comes.” “How can I control my cost and get more productivity?” “Which server is best for my applications?” “When can I see the return on investment on the money I spend now on new servers?”

SMB Global Event Marketing An Explosion of Internet Growth More Users More Devices More Content Today2015 ~80% of Internet connected devices are computers and phones 3 Only 25% of the world is Internet connected today 1 New technologies will connect over 1 billion additional users to the cloud 2 Cars, TVs, households, etc. to increase connected devices 2.5x to >10 billion globally 3 8X network, 16X storage and 20x compute capacity needed 7 2.5B photos on Facebook 4 30B videos viewed/mos 5 Google indexes >1T pages 6 Internet and device expansion drives new business and technology requirements

SMB Global Event Marketing 17 Intel’s Innovation Continues With Moore Moore’s law continues to predict advances in technology and performance Performance Energy Efficiency Virtualization Dramatic improvements in energy consumption per transistor. Greater functionality including threading and virtualization assist technology. Consistent improvements in performance per server.

SMB Global Event Marketing As the Economy shifts… Don’t get penalized with old IT. Is your existing technology the equivalent of a gas guzzler? Investing in New Technology can Save Money While Making You More Competitive

SMB Global Event Marketing 2010 Efficiency Refresh 15:1 As Low as 5 Month Payback 95% Annual Energy Cost Reduction (estimated) 1 rack of Intel ® Xeon ® 5600 Based Servers Performance Refresh 1:1 Up to 15x Performance 15 racks of Intel ® Xeon ® 5600 Based Servers 8% Annual Energy Costs Estimated Reduction (estimated) racks of Intel ® Xeon ® Single Core Servers Server Refresh: 2010 Single Core  Xeon ® 5600 – OR – Source: Intel measurements as of Feb Performance comparison using server side java bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup.

SMB Global Event Marketing Use Industry As A Guide “A detailed return on investment (ROI) analysis showed that we can reduce costs by refreshing all servers after four years. Previously, we kept servers in use for longer periods, to maximize their useful life.” —Intel IT Whitepaper, June Server Deployment LifecycleMaximize ROI / Minimize Costs 1 Source: Intel IT Server Refresh whitepaper, June year is optimal for Intel IT Median 3-5 year Typical Refresh Cycle Source: IDC Server Workloads 2008 MCS

SMB Global Event Marketing Virus Scan The Business Needs Have Changed Therefore the Business PC Has Changed Increasing workload: foreground and background Desktop Search Unified Messaging Video and Voice Conferencing Collaboration Windows* 7 + Office 2010 Rich Content Creation Flash and Video intensive Web IM + Web Browser CRM, SCM, ERP Applications Windows* XP + Office 2003 Foreground Background Synchronization Anti-Spyware Firewall/Intrusion-Detection Authentication/Encryption Back-Up Compression Virus Scan Back-Up Compression Java Applets System Management Software Update Automation Content Subscription Services Java Applets System Management Peer-to-Peer Services Directory Services CRM, SCM, ERP Applications Authentication/Encryption Synchronization Peer-to-Peer Services Directory Services Content Subscription Services

SMB Global Event Marketing New Business PCs: Intelligent Performance for Windows * 7 and Evolving Business Needs 11 Comparing Intel® Core™ i5-520M processor based laptops to theoretical installed base of Intel® Core™2 Duo processor T5500. Business productivity claims based on SYSmark* Multitasking claims based on financial calculations workload consisting of advanced spreadsheet calculation measured using Microsoft* Excel* Monte Carlo Simulation plus Virus Scan. Security workload consists of SiSoftware Sandra* AES256 CPU Cryptographic subtest measures CPU performance while executing AES (Advanced Encryption Standard) encryption and decryption algorithm. 12 Source: Tom's Hardware, Jan VS “We’re left with a positive impression of Clarkdale (Intel ® Core™ i5 Processor) as the engine in a business platform … completely eclipses the Core 2 Duo...” --Toms Hardware x Up to two times faster multitasking 11 80% Runs Business Productivity Applications up to 80% faster 11 4x Encrypt sensitive data up to 4 times faster 11

SMB Global Event Marketing Intel IT Adopted a 2-4 Year PC Refresh Rate Looking at all aspects of client TCO, we found that 3 year is ideal. We vary implementation 2-4 year refresh cadence based on user type. Balances Employee Productivity with IT Efficiency Cadence varies by user type Source: Intel Whitepaper “Using TCO To Determine PC Upgrade Cycles”

SMB Global Event Marketing Intel ® Core™ vPro™ processors ease Windows* 7 deployment Ease Migration to Windows * 7 with Hardware Assisted Wake-Up During Off Hours 17 Intel® Active Management Technology requires the computer system to have an Intel® AMT-enabled chipset, network hardware and software, as well as connection with a power source and a corporate network connection.. Schedule your deployment after normal work hours Benefits of Windows* 7 Deployment with Intel ® Core™ vPro™ processors 17 Remotely deploy to PCs that are asleep or non-responsive with Operating System failures Remote PC Power-On 10:17 PM

SMB Global Event Marketing A $40M Mistake 1 In the late 1990’s, we switched to buying low-end PCs to save capital costs, but PCs could not handle new software during our intended lifecycle Result: premature upgrade of almost 20,000 clients Rich Mobile Client Advantages for Intel Performance Headroom Higher-end Processors 2 enable better productivity, longer life, mid cycle software Built in Management Est. $500k / year savings with Intel vPro Technology 3 with security benefit Advanced Technology Solid State Disk Drives 4 boost user productivity 40%, reduce failure rate 90% Why We Use a Rich Mobile Client? Existing operating system New operating system Platform Performance 4-Year Depreciation Intel Roadmap Intel IT Purchases 1 Intel IT internal data. 2 Intel IT Whitepaper “Evolving Centralized IT Client Management”: 3 Intel IT Whitepaper “Intel Vpro Technology: From Provisioning to Use Case Implementation” 4 Intel IT Whitepaper “Enterprise-wide Deployment of Notebook PCs with Solid-State Drives

SMB Global Event Marketing Every Cloud needs a silicon lining Intel IT Strategy: develop private clouds while adopting best of breed public cloud services Deployed behind firewall for an organization’s internal use “Private Clouds”“Public Clouds” Services via public internet, multi-tenant Virtual Private and Hybrid clouds Cloud Brokers Best for: Security Compliance and Governance Interoperability Best for: Rapid Deployment Reduced Capital Expenditure External vendor expertise Example: ERP, business intelligenceExample: batch jobs, HR apps Intel Confidential

SMB Global Event Marketing What is Holding Back the Cloud Today? Technology Maturation Security Lack of automation More power efficiency Standards Technology Maturation Security Lack of automation More power efficiency Standards Culture Shift IP protection Interoperability and lock in Compliance and audit Guaranteed quality of service Culture Shift IP protection Interoperability and lock in Compliance and audit Guaranteed quality of service A cultural shift and technology advancement is needed

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