1 C200 Strategic Plan Framework Board Update

2 The C200 Strategic Planning Process I.The Process of Engaging Members 1.Survey #1 – July Members Participated 2.Survey #2– September Members Participated 3.Focus Groups 46 Members plus C200 Staff 4.One-on-One Interviews 44 Members 5.Conference Attendees200 Members 6.Conference Workshop 54 Members 7.Conference Interviews 18 Members C200 Strategic Framework Reflects Broad Member Input

3 The C200 Strategic Framework I. Who Is C200?  Who Are We?  C200 Core Values  C200 Shared Beliefs II.The Bold Vision of Our Future Impact  Member Impact  External Impact III.Next Steps – Board Workshop – January 18-19, 2016  Review the Strategic Framework  Approve the Strategic Framework  Breakout Sessions on Measureable Goals and Tactics

4 The C200 Strategic Framework I. Who Is C200?  Who Are We?  C200 Core Values  C200 Shared Beliefs

5 Who Are We? C200 is a by-invitation global organization of highly successful women business leaders. C200 members are an exceptionally accomplished and inspiring community of women who value the organization’s unique mix of entrepreneurs and corporate executives. C200’s powerful community is known for its deep commitment to advancing the success of its members and to profoundly changing the face of business. The mission of the Committee of 200 is to foster, advance and celebrate women leaders in business. In support of this mission, the C200 Foundation is the philanthropic vehicle through which C200 members have the opportunity to collectively inspire and impact the advancement of women in business.

6 C200 Core Values Trust and Support We value the relationships we build with one another We honor confidentiality We create a safe environment to share, learn and grow We are welcoming and strive to engage all members Grow and Inspire We gain wisdom and inspiration from each other We learn from each others’ perspectives and experiences We willingly open doors for one another Foster and Advance We sponsor future women business leaders We advance women in business We change the face of business Celebrate and Have Fun We are grateful for the experiences we share together We enjoy spending time in one-of-a-kind experiences We make having fun a priority 99% of respondents said relationships gained through C200 are of utmost importance to them 99% of respondents said the culture of members helping members is important to maintain Members value the exclusive experiences they enjoy through their association with other members.

7 Peer Community and Engagement We greatly value our peer community, especially during periods of transition We believe it is a priority to take care of our members We are a life-long membership organization and engaging members through all career and life stages is critical to the organization’s success Exclusivity of Member Criteria We believe our exclusive membership criteria is very valuable and intentionally balance between entrepreneurs and corporate members Changing the Face of Business Leadership We make an impact on the future of women leaders in business We can multiply our impact through collaborations We want to be known for our expertise in business and looked to as role models for the success of women in business C200 Shared Beliefs of respondents said making a significant impact on the future of women leaders in business is important of respondents said C200 membership criteria should remain exclusive and only women at the very top of the their organization, with P&L responsibility, qualify for membership

8 The C200 Strategic Framework II. The Bold Vision of Our Future Impact  Member Impact – Peer Community – Advancing Members – Member Engagement  External Impact – Advancing Women in Business – How We Are Known

9 Member Impact – Peer Community The Bold Vision of Our Peer Community The C200 community is a sanctuary for the world’s most successful women business leaders and a resource to enrich each other and our businesses. Members are passionately supportive of each other and honor confidentiality. C200 members make personal and professional connections easily and widely across the organization. Why is this critical to the C200 strategy?  Building trust and relationships with peers who have exceptional expertise and experience is a unique value proposition  Members value sharing wisdom, solving problems and opening doors for each other’s success  Clear and well-communicated membership criteria assures members they are engaging with peers who have achieved a defined level of success  99% said they valued the C200 culture of confidentiality and members helping members  Members believe …. “I am enriched by being part of this community”  Members believe …. “I can have a greater impact by being part of this community”  83% asked for access to current member expertise and experiences  39% ranked easy access to other members as the #1 internal priority

10 Member Impact – Advancing Members The Bold Vision of Advancing Members C200 members catapult their personal and professional achievements through unique access to members’ inspiration, wisdom, and a community of peers. C200 members offer each other exceptional expertise and experience, connecting with each other through digital and in-person forums. C200 is each member’s resource for relevant information along their career continuum and through life stages. Member achievements are widely communicated and celebrated throughout the community. Why is this critical to the C200 strategy?  A core value and unique differentiator of C200 is a deep commitment to member’s advancement  A core value is that members are committed to and uniquely qualified to support and advance each other professionally and personally  The unique mix of entrepreneur and corporate members allows C200 members to access varied perspectives to advance themselves and their companies  Members value both personal interactions and professional educational programming  75% of members confirmed the importance of advancing members  54% want the C200 organization to help members get on Corporate Boards

11 Member Impact –Member Engagement The Bold Vision of Member Engagement C200 members are highly satisfied and value the opportunities offered by the organization to connect, share wisdom, inspire, learn, celebrate and have fun. C200 excels at offering opportunities for members to give and receive value through various career stages and life transitions. Why is this critical to the C200 strategy?  C200 is a lifelong membership organization  Member needs, their ability and ways to engage will evolve through their life and they want to have more varied options that fit their life stage  82% of members value most the peer network and relationships they gain from C200  72% note C200’s Unique Value Proposition is its exclusive peer-to-peer network  99% said that relationships with members are important to them  55% ranked “more opportunities for engagement” as the #1 way C200 could serve them better  Over the past three years, greater than 90% of members renewed their membership

12 External Impact – Advancing Women The Bold Vision of Advancing Women in Business C200 is recognized for measurably impacting the successful advancement of women business leaders. C200’s impact in advancing women in business is credited to the member’s expertise in business, vast network of resources, openly sharing their individual success strategies and lessons learned relating to factors which impact women’s success, and most importantly, providing support at critical junctures in the continuum of a business woman’s career. Why is this critical to the C200 Strategy?  96% of respondents said making a significant impact on the future of women business leaders is important  75% of respondents said C200 should be known as an organization changing the face of business leadership  Being involved collectively in advancing women also increases member engagement

13 External Impact – How We Are Known The Bold Vision of How We Are Known C200 is recognized as significantly impacting the advancement of women in business and its unparalleled peer community. Known for our expertise in business, members are sought out as thought leaders in a variety of industries. Successful women business leaders aspire to be invited to join C200. Why is this critical to the C200 Strategy?  80% said C200 members should be known as thought leaders for issues related to expertise in business, as opposed to issues relating to women in business  Creating a strong brand is imperative to the future success of C200  Members repeatedly mention a desire as an organization to collectively focus and measure impact  51% of the respondents want media attention for members’ business leadership, expertise and commentary

14 The C200 Strategic Framework VISION VISION – The C200 community is a sanctuary for the world’s most successful women business leaders and a resource to enrich each other and our businesses. Members are passionately supportive of each other and honor confidentiality. C200 members make personal and professional connections easily and widely across the organization. VISION – C200 members catapult their personal & professional achievements through unique access to members’ inspiration, wisdom, and a community of peers. C200 members offer exceptional expertise & experience, connecting with each other. C200 is each member’s resource for relevant information along their career and through life stages. Member achievements are widely communicated and celebrated throughout the community. VISION – C200 members are highly satisfied and value the opportunities offered by the organization to connect, share wisdom, inspire, learn, celebrate and have fun. C200 excels at offering opportunities for members to give and receive value through various career life stages and transitions. Mission: The Committee of 200’s Mission is to foster, advance and celebrate women leaders in business VISION – C200 is recognized as significantly impacting advancement of women in business and its unparalleled peer community. Known for our expertise in business, members are sought out as thought leaders in a variety of industries. Successful business women leaders aspire to be invited to join C200. Member Impact External Impact Vision: The Committee of 200 is the preeminent global organization for women business leaders BOLD Vision: The Committee of 200 is highly regarded as the most accomplished executive women’s business organization and publically recognized by leading industry experts for making a profound impact on the advancement of women in business Strategic Initiative #1 Peer Community Strategic Initiative #2 Advancing Members Strategic Initiative #3 Member Engagement Strategic Initiative #4 Advancing Women in Business Strategic Initiative #5 How We Are Known ‘ VISION – C200 is recognized for measurably impacting the successful advancement of women business leaders. C200’s impact is credited to the member’s expertise in business, vast network of resources, openly sharing, relating to factors which impact women’s success, and providing support at critical junctures in the continuum of a business woman’s career.

15 The C200 Strategic Framework III. NEXT STEPS – Board Workshop – January  Review the Strategic Framework  Approve the Strategic Framework  Breakout Sessions on Measurable Goals and Tactics Additional comments or questions can be directed to: Diana Peninger Diana Reid Mary Evans Denise Mills