Propaganda Techniques - Please leave about two blank pages for this entry. -We’ll fill it up over the course of the week.

Propaganda Techniques What is propaganda? Media designed to change people’s behavior or way they think about someone or something.

Propaganda Techniques Where do we find propaganda? Commonly associated with government media. Can also be seen in marketing and advertising.

Propaganda Techniques World War II – American Examples

Propaganda Techniques World War II – American Examples

Propaganda Techniques World War II – American Examples

Propaganda Techniques Identifying Propaganda Techniques Word Games 1)Name Calling 2)Glittering Generalities 3)Emotional Words & Euphemisms 4)Repetition False Connections 1)Association 2)Transfer 3)Testimonial Special Appeals 1)Plain Folks 2)Bandwagon 3)Fear

Propaganda Techniques Identifying Propaganda Techniques Word Games 1)Name Calling Linking a person or idea to a negative symbol or name. Bad names: commie, traitor, coward, terrorist, liar, radical.

Propaganda Techniques Identifying Propaganda Techniques Word Games 2) Glittering Generalities The use of “virtue words” that have positive connotations. * Democracy * Patriotism * Motherhood / Fatherhood * Family Values * Christian

Propaganda Techniques Identifying Propaganda Techniques Word Games 2) Glittering Generalities The use of “virtue words” that have positive connotations. * Democracy * Patriotism * Motherhood / Fatherhood * Family Values * Christian

Propaganda Techniques Identifying Propaganda Techniques Word Games 3) Emotional Words and Euphemisms Euphemism: Pacify the audience in order to make an unpleasant reality more palatable (acceptable). * “Passed away” vs. “Died” * “Correctional facility” vs. * “Ethnic cleansing” vs. * “Relocation Camp” vs. * “Operation Enduring Freedom” vs. * “Collateral Damage” vs.

Propaganda Techniques Identifying Propaganda Techniques Word Games 3) Emotional Words and Euphemisms Euphemism: Pacify the audience in order to make an unpleasant reality more palatable (acceptable). * “Passed away” vs. “Died” * “Correctional facility” vs. “Prison” * “Ethnic cleansing” vs. * “Relocation Camp” vs. * “Operation Enduring Freedom” vs. * “Collateral Damage” vs.

Propaganda Techniques Identifying Propaganda Techniques Word Games 3) Emotional Words and Euphemisms Euphemism: Pacify the audience in order to make an unpleasant reality more palatable (acceptable). * “Passed away” vs. “Died” * “Correctional facility” vs. “Prison” * “Ethnic cleansing” vs. “Genocide” * “Relocation Camp” vs. * “Operation Enduring Freedom” vs. * “Collateral Damage” vs.

Propaganda Techniques Identifying Propaganda Techniques Word Games 3) Emotional Words and Euphemisms Euphemism: Pacify the audience in order to make an unpleasant reality more palatable (acceptable). * “Passed away” vs. “Died” * “Correctional facility” vs. “Prison” * “Ethnic cleansing” vs. “Genocide” * “Relocation Camp” vs. “Prison Camp” * “Operation Enduring Freedom” vs. * “Collateral Damage” vs.

Propaganda Techniques Identifying Propaganda Techniques Word Games 3) Emotional Words and Euphemisms Euphemism: Pacify the audience in order to make an unpleasant reality more palatable (acceptable). * “Passed away” vs. “Died” * “Correctional facility” vs. “Prison” * “Ethnic cleansing” vs. “Genocide” * “Relocation Camp” vs. “Prison Camp” * “Operation Enduring Freedom” vs. “Act of War” * “Collateral Damage” vs.

Propaganda Techniques Identifying Propaganda Techniques Word Games 3) Emotional Words and Euphemisms Euphemism: Pacify the audience in order to make an unpleasant reality more palatable (acceptable). * “Passed away” vs. “Died” * “Correctional facility” vs. “Prison” * “Ethnic cleansing” vs. “Genocide” * “Relocation Camp” vs. “Prison Camp” * “Operation Enduring Freedom” vs. “Act of War” * “Collateral Damage” vs. “Innocent Civilian Death”

Propaganda Techniques Identifying Propaganda Techniques Word Games 3) Emotional Words and Euphemisms Euphemism

Propaganda Techniques Identifying Propaganda Techniques Word Games 3) Emotional Words and Euphemisms Emotional Words: Attempting to arouse the audience with vivid, emotionally suggestive words. (Luxury, Paradise, Economical)

Propaganda Techniques Identifying Propaganda Techniques Word Games 4) Repetition The product name, keyword, or phrase is repeated several times. Head On Commercial

Propaganda Techniques Identifying Propaganda Techniques False Connections 1) Association Linking the authority of something well-respected, such as church, nation, or symbol, to something aimed to be accepted. * A political activist closes her speech with a prayer.

Propaganda Techniques Identifying Propaganda Techniques False Connections 2) Transfer Good feelings, looks, or ideas transferred to the person for whom the product is intended. Buy this product, be this person.

Propaganda Techniques Identifying Propaganda Techniques False Connections 3) Testimonial An important person or famous figure endorses a product. Often, the person is not qualified to make judgments about a particular issue.

Propaganda Techniques Identifying Propaganda Techniques Special Appeals 1) Plain Folks Attempt to convince the audience that a prominent person and his ideas are “of the people”. * A prominent politician eats at McDonald’s * An actress is photographed shopping for groceries.

Propaganda Techniques Identifying Propaganda Techniques Special Appeals 2) Bandwagon Messages suggest that “everybody is doing it” and you should join. Used for recruitment and participation.

Propaganda Techniques Identifying Propaganda Techniques Special Appeals 3) Fear Plays on deep-seated fears; warns the audience disaster will result if they do not follow a particular course of action.

Propaganda Techniques Identifying Propaganda Techniques Special Appeals 3) Fear Plays on deep-seated fears; warns the audience disaster will result if they do not follow a particular course of action.

Propaganda Techniques Identifying Propaganda Techniques We’re going to practice identifying propaganda techniques in a few advertisements. Let’s do one together. This poster aims to make people fear the Nazi party and its affect on America. The primary technique used is fear. The dagger through the Bible emphasizes the threat that the Nazi party has against American values. For Each Ad: 1)What is the purpose? 2)What is the technique? 3)What visuals/cues help you identify the technique?

Propaganda Techniques Identifying Propaganda Techniques Example 01 – Used by the British during WWII. Association For Each Ad: 1)What is the purpose? 2)What is the technique? 3)What visuals/cues help you identify the technique?

Propaganda Techniques Identifying Propaganda Techniques Example 02 – Used by America in WWII -Fear -Emotional Words -Glittering Generalities For Each Ad: 1)What is the purpose? 2)What is the technique? 3)What visuals/cues help you identify the technique?

Propaganda Techniques Identifying Propaganda Techniques Example 03 – Used by America in WWII Bandwagon Association Transfer For Each Ad: 1)What is the purpose? 2)What is the technique? 3)What visuals/cues help you identify the technique?

Propaganda Techniques Identifying Propaganda Techniques Example 04 Glittering Generality For Each Ad: 1)What is the purpose? 2)What is the technique? 3)What visuals/cues help you identify the technique?

Propaganda Techniques Identifying Propaganda Techniques Example 04 – (The Alternative)

Propaganda Techniques Identifying Propaganda Techniques Example 05 Testimonial – Emotional Words Transfer For Each Ad: 1)What is the purpose? 2)What is the technique? 3)What visuals/cues help you identify the technique?

Propaganda Techniques Identifying Propaganda Techniques Example 06 Name Calling - Fear For Each Ad: 1)What is the purpose? 2)What is the technique? 3)What visuals/cues help you identify the technique?

Propaganda Techniques Identifying Propaganda Techniques Example 07 Bandwagon For Each Ad: 1)What is the purpose? 2)What is the technique? 3)What visuals/cues help you identify the technique?

Propaganda Techniques Identifying Propaganda Techniques Example 08 Fear Association For Each Ad: 1)What is the purpose? 2)What is the technique? 3)What visuals/cues help you identify the technique?