PR review Open2Europe and I.R.I.S. 2015

Summary Your dedicated PR team PR tools - PR material - PR Events - IRISLink in Louvain-la-Neuve - IT Partners and Documation - Speedshopping in Paris (I) - MedPi - Press conference in Louvain-la-Neuve - ShowStoppers in Berlin - Speedshopping in Paris (II) - Press tour in Milan - Press tour in Madrid Analysis of press coverage - Press analysis overview - Per month and per country - By type of press - By type of article - By product range - Focus on each country - Best of coverage per country Recommendations

Your dedicated PR team Vice-president Team leader & PR consultant Germany Philippe Sidos +33 (0) Philipp Hornung +33 (0) PR Consultant FrancePR Consultant ItalyPR consultant Spain Clémence Figenwald +33 (0) Marco Cesario +33 (0) Maria Prieto Vicente +33 (0)

PR tools Product reviews - Essential programs: proactive and reactive product sampling for both group tests and standalone reviews. - Diffusion programs: reactive product sampling for both group tests and standalone reviews. - O2E updates I.R.I.S. on test opportunities every Friday by . Urgent requests are sent in real-time. Barter deals - Essential programs: proactive and reactive product sampling for barter deals - Diffusion programs: reactive product sampling for both group tests and standalone reviews. - O2E updates I.R.I.S. on barter deal opportunities every Friday by . (Urgent requests are sent in real-time.) Interviews (written, on site or on the phone) - 18 interviews realized (France) - 3 interviews (Germany)

Press material - 16 drafted or translated documents – 8 product releases (PR): IRIScan Pro 3 Wifi, IRIScan Anywhere 3 Wifi, IRIScan iOS Apps, IRIScan Mouse 2 colors, Readiris 15 Windows, IRISPen Air 7, IRIScan Express 4, Readiris 15 Mac – 5 event invitations: IRISlink 2015, Documation, MedPi, IFA Showstoppers & press conference Louvain-la-Neuve – 1 summer teaser: Office of the future, IRIScan Mouse 2 in colors – 1 case study: habitats sociaux – 1 press kit: being updated

Press documents per month 6 Month of diffusionFRANCEGERMANYITALYSPAIN PR IRIScan Pro 3 WifiJul 14 Oct 14Jun 15 PR IRIScan Anywhere 3 WifiOct 14 May 15 Invitation IRISLink 2015Jan 15 Case study Habitats sociauxFeb 15 PR Readiris 15Feb 15 May 15Jul 15 Invitation DocumationMar 15 Invitation MedPiMay 15 Teaser IRIScan Mouse 2 colorsJul 15Jun 15 Sep 15 Invitation press conference 01/09/15Aug 15 Invitation IFA ShowstoppersAug 15 PR new CEO Hubert BroSep 15 PR IRIScan Express 4Sep 15 PR IRISPen 7 AirSep 15 PR MachNov 15 PR Readiris 15 MacNov 15

Press events 2015

IRISLink Country: France/Germany 10 th -11 th February 2015 IRISLink 2015: participation of 8 invited French and German journalists Product focus: Readiris 15, Corporate news International press dinner in Les Brigittines restaurant

IT Partners & Documation 9 Country: France February 3 rd -4 th 2015 IT Partners in February: participation of invited journalists 6 interviews/ 12 articles Country: France March 18 th -19 th 2015 Documation in March: participation of invited journalists 3 interviews/ 7 articles

Speed Shopping (I) 10 Country: France March 24 th 2015 Speed Shopping organized by Open2Europe Target: Lifestyle and IT press Product focus: all products 165 journalists & bloggers present, 30 on the I.R.I.S. booth

MedPi

Press conference 12 Country: France & Germany 1 st September 2015 Press conference Louvain-la-Neuve 3 French journalists and 1 German journalist invited 8 articles

IFA Showstoppers 13 Country: Germany 3 rd September 2015 IFA Target: IT press Product focus: IRISPen Air 7, IRIScan Express 4, IRIScan Mouse Executive 2 At least 40 journalists met Live tweeting on-site

Speedshopping (II) 14

Press tour Italy 15

Press tour Spain 16

Analysis of press coverage

Press analysis overview 18

Press analysis – by type of press 19 The largest part of articles has been obtained on online media (65,6%) followed by print media (32,8%). This distribution – one third print, two thirds online - was quite similar in France, Germany and Spain. In Italy, where the print press is getting less important, we have focused on online media.

Press analysis – by type of article 20 High quality visibility: 76% of articles were dedicated to an I.R.I.S. product / the I.R.I.S. brand 24% of articles mention an I.R.I.S. product / the I.R.I.S. brand

Press analysis – by product range 21 Unsurprisingly, the IRIScan range has been picked up best (48%), followed by IRISPen (19%). A lot of articles (18%) have been published about events such as IRISLink and tradeshows such as Melco or IFA and about Corporate news such as the nomination of the new CEO in September. Some articles (14%) have talked about Readiris 15.

Focus on France 22

France – coverage examples B2C 23

France – coverage examples B2B 24

Focus on Germany 25

Germany – coverage examples B2C 26

Germany – coverage examples B2B 27

Focus on Italy 28

Italy – coverage examples 29

Focus on Spain 30

Spain – coverage examples 31

Recommendations

Recommendations 33 What worked well –Product tests: most products have been available for testing (except promo codes), additional actions generate more coverage, especially decidated articles –Press tours Italy and Spain: strong relationships with core media have been built and lots of articles have been published –France: strong relationships were already existing (Campaign program) What could be improved –Preparation of events: more time is needed to obtain better results (for example press conference in September) –Professional solutions – positioning I.R.I.S. as an expert More imput is needed to communicate on B2B solutions (case studies) Case studies: have to be up-to-date and adapted to specific regional zones Availibility and reactivity of I.R.I.S. speakers for interview requests –IFA Showstoppers – not only qualitative journalists came by, noisy atmosphere. Press tour makes more sense.

Thank you!