The Effect of 25 Years of HAULOVER BEACH a Changing Landscape

“It’s only business” Let look at when Haulover ‘s clothing optional beach began in July 1991 at Haulover Beach Park and how it compares to its counterpart, Crandon Beach Park on Key Biscayne, which does not have a designated clothing-optional beach area. Both beach-parks are owned and operated by Miami-Dade Parks.

PARKING REVENUES 1991 HAULOVER BEACH PARK $257,820 CRANDON BEACH PARK $343,126

PARKING REVENUES 2001 HAULOVER BEACH PARK $976,896 CRANDON BEACH PARK $571,374

PARKING REVENUES 2011 HAULOVER BEACH PARK $1,597,483 CRANDON BEACH PARK $923,110

PARKING TOTALS 24 YRS HAULOVER BEACH PARK $25,034,983 CRANDON BEACH PARK $15,975,464

“It’s only business” The Impact of Tourists

STATS FOR HAULOVER BEACH PARK ECONOMIC BENEFITS OF HAULOVER'S NATURIST BEACH Item Annual Avg. Per Diem Haulover Park user visits (1,5) 1,470,000 4,027 Percent naturist beach users (1,5) 88% Net naturist user visits 1,293,600 3,544

Demographic Breakdown of Naturist Users by Residence (2) Percent Net User Visits Miami-Dade (local users) 13.9% 179,810 Broward / Palm Beach (6) (local users) 17.2% 222,499 Monroe / Martin / St. Lucie cnts. 8.7% 112,543 (7% local; 93% tourists) Elsewhere in Florida (tourists) 11.0% 143,296 USA outside Florida (tourists) 26.3% 340,217 Outside USA (tourists) 22.9% 296,234

Annual Local Visits 514,853 Annual Tourist Visits 883,412

ANNUAL TAXES (based on 883,412 Annual Tourist Visits, Spending $273 ANNUAL TAXES (based on 883,412 Annual Tourist Visits, Spending $273.19 per day/per person, Staying 5.88 nights) Naturist Tourist Economic Impact (3) Taxes Total Economic Annual Impact Direct Revenue Impact (per person) $1,419,075,831 Hotel Food & Beverage Tax 2% $4,826,789 Tourist Development Tax 2% $4,826,789 Convention Development Tax 3% $7,240,183 State & County Sales Tax 7% $16,893,760

Jobs Created Employment: Leisure & Hospitality (4) for every 80 tourist = one job is created Annual Naturist Tourist Visits = 883,412 Total Jobs Created = 11,043

Data Sources 2012 thru 2013 NOTES: 1: Data Source: Miami-Dade Ocean Rescue (Lifeguard) Service information supplied from Miami-Dade Parks & Recreation Dept. 2. Data Source: B.E.A.C.H.E.S. Survey July 14-15, 2012 ° Haulover survey visitors: 119 3: Data Source: from Greater Miami Convention & Visitors Bureau Visitor Industry Overview (per diem benefit, average nights stay, taxes): 2013 Tourism Industry in Greater Miami & the Beaches; Hotel Industry Recap by Smith Travel Research 4. Data Source: Florida Department of Economic Opportunity (included in GMCVB Visitor Industry Overview) 5: Data Source: Park Dept. user figures derived from daily parking revenue, reflect daily visits, not total individual visitors. 6: Economic benefit of Broward & Palm Beach users not included due to lack of data. We are aware that many stay overnight locally, averaging 2.3 nights. NOTE: Park Dept.'s estimates of Haulover Beach users do not include tourists and visitors who come to the beach using public transportation, private shuttles, handicapped drivers, bikes, or walk from area hotels and residences. Prepared by Shirley Pickford-Mason 8/12/14