How to put your destination on the meetings business map. CONVENE- key study of Vilnius Indrė Rutkauskaitė Vilnius Tourism & Convention Bureau

VILNIUS competitive surrounding Helsinki – congress capital with 100 international conventions with delegates.180 international flights arrive daily at the airport. Finnair Tallinn - is ranked one of Europe's fastest growing conference destinations. Estonian air Riga - Direct flights from more than 80+ destinations and largest convention hotel in the Baltics. Air Baltic Warsaw - one of the fastest developing MICE destinations in Central-Eastern Europe. Flights to 77 regular detinations LOT Polish Airlines

VILNIUS city facts Population: LITEXPO – largest congress centre in the Baltics 14 universities and colleges Average of 200 – 250 all types meetings in a year Vilnius international airport with 35 international direct flights airLituanica launched just 2013, June

ICCA Rankings 2012 City ranking among European cities City# Meetings of international associations 1Vienna195 2Paris181 3Berlin172 17Helsinki100 49Warsaw46 53Tallinn42 66Vilnius36 111Riga20 319Kiev6

Why meetings business? Economic revenues: more lucrative than leisure tourism Creates jobs and generates taxes Minimizes the down effects of low tourism season Generates leisure tourists

Putting Vilnius on the international meetings business map February 2014

Prezentacijos pavadinimas Užsienio kliento “paketas”  atranka vykdoma pasitelkiant į pagalbą atskirų rinkų tarpininkus : Skandinavijos šalyse, Didžiojoje Britanijoje, Vokietijoje, Prancūzijoje, Rusijoje, Lenkijoje bei kitose Europos šalyse  Privaloma kliento motyvacija organizuoti renginius Baltijos regione  Privaloma ne mažiau 8 susitikimų kasdien  Privaloma dalyvauti vakaro programose  Privaloma dalyvauti viešbučio, kuriame gyvena, apžiūrėjime  Suteikiama galimybė registruotis į pažintinius turus

Renginio koncepcija Concept VISION - Vilnius – a gateway to the Baltic Sea region for international meeting planners WHO FOR - annual two day event for the Lithuanian and regional meetings industry - a domestic and international event FORMAT - pre-scheduled “face to face” business meetings with Lithuanian and international buyers and organisers MODEL - PPP – event is organised with cooperation between public and private sectors

 Premier successful vast PPP project  Financial support from the city of Vilnius and the Ministry for Economy  EUR investment from private business  10 partner 4-5* hotels provided 300 room nights  Support from the venue LITEXPO  DMC & PCO partners provide services at cost  Catering services at cost  Project owned and run by public institution Vilnius Convention Bureau PPP model

 Competitors became partners and ambassadors  Local suppliers learned to work as one chain, raised the level of profesionalism  International media partners generated the content of EUR of value, 11 newsletters send, 17 press releases distributed  Data bases of potential clients expanded by 20 times  Vilnius becomes visible on international meetings business map, added to all annual event callenders, like CIM, ICCA. etc. CONVENE Results

Estimated growth by 30 percent qualified international buyers 80 + regional exhibitors qualified buyers throughout Lithuania organisers of training courses, seminars, events and meetings from throughout Lithuania pre-scheduled appointments with international and local buyers Media partnership will generate a content of estimated EUR value Features 2014

Thank you for your attention. For more information visit: Keep in touch: