By ( DR ZUL ) Assoc. Prof. Dr Zulhamri Abdullah (PhD, Cardiff, & PDE, Cambridge, UK) Director, Centre of Entrepreneurial Development & Graduate Marketability (CEM) Assoc. Prof. in Corporate & Organizational Communication ENTERPRISING COMMUNICATION (KOM 3433)

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Learning Outcomes 1. menghuraikan budaya keusahawanan komunikasi serta sifat keusahawanan (C5) 2. menghasilkan rancangan perniagaan yang telah dikenal pasti dan dinilai potensinya (P3) 3. melaksanakan aktiviti keusahawanan (A4) 4. mempamerkan bakat keusahawanan dalam kerja berpasukan (KK)

Methods of Teaching & Learning Lecture based (1 – 1 ½ hours), Note: there are 12 chapters to be addressed; 100% attention needed - one way (80%)/two way comm (20%). Interactive based ( minutes) – informal discussion in the class; in the CLASS, lecturer is your “FRIEND” – two way comm. Student Centered Learning (1-2 hours) : Note: Working independently in the small groups (not more than 2 members of the project group) & write 1 page-report for each SCL activity. Always bring SCL report to the class for any discussion. DO NOT SUBMIT YOUR REPORT but prepare for discussion. Reminder: Your SCL report is also a part of your lecture notes. Tutorial based (30 minutes or 1 hour): Small group discussion/Presentation/Reading seminar/Problem based learning/Case study. Group Assignments: develop the coordination of the group (who is doing what?) & clarify solid responsibility of members. (If any) group leader reports any problems to the Class Monitor. Lecturer has empowered class monitor to run group project for that semester. Assignment presentation (15-20 minutes): Note: Every member takes opportunities to present his/her outputs.

Most People Learn… 10% - reading 20% - hearing 30% - seeing 50% - seeing & hearing 70% - talking over with others (about key concepts) 80% - what they use & do in real life 95% - teaching others

SYNOPSIS The course covers the concepts and principles of entrepreneurships communication. Ethics of entrepreneurships, promotion and publicity, market research, innovation of entrepreneurships, and financial analysis are emphasized

TEACHING TOPICS Pengenalan kepada komunikasi keusahawanan - asas keusahawanan - kepentingan komunikasi keusahawanan Konsep dan pembangunan keusahawanan - perkembangan dunia keusahawanan - konsep komunikasi keusahawanan Peluang dan rancangan perniagaan - Perancangan berstruktur untuk memulakan perniagaan Praktikum keusahawanan - kepentingan praktikum keusahawanan Etika keusahawanan - kepentingan kod etika keusahawanan

Kajian pasaran - kajian awal untuk mngetahui permintaan pasaran Akta dan perundangan keusahawanan - kepentingan akta dan perundangan keusahawanan Kreativiti dan inovasi keusahawanan - keperluan kreativiti keusahawanan - keperluan inovasi keusahawanan Analisis kompetensi keusahawanan diri - personaliti diri para usahawan - keperluan analisis kompetensi diri Peluang perniagaan melalui Internet - penerokaan peluang perniagaan di Ebay dan Amazon Analisis teknik am pengurusan dan perakaunan - pentaksiran risiko dan ancaman perniagaan - keperluan analisis teknik pengurusan - penilaian teknik pengurusan perniagaan

KOM 3364 ASSESSMENT (30% Final Exam : 70% course work) ComponentsMarks Target Final Exam - 30% - Objective based(1 hour) - Questions are based on understanding, application, analysis and synthesis Week 15 ENTREPRENEURIAL PROJECT 60% Entrepreneurial Project i. BCP submission (10%) ii. Business Proposal (20%) iii. Full Report presentation (10%) iv. Complete Project Report (20%) Week 5 Week 7 Week 10 Week 13 Attendance/participation 10% Full Attendance/Active Participation Reading Exercise Peer Review is required

DESCRIPTION OF ASSIGNMENTS (A) PROJECT PROPOSAL - 10% Presume that your group is a private consultancy/firm. Your ‘firm’ is asked to plan and execute a ProJECT for an International Group Inc. The ideal number of group is btw 5 students only (must be multiracial – Malay/Chinese/Indian). Who’s your client? What is the ProJECT name? How do you lead and execute the project? Location??? Entrepreneurial Project

Project Proposal Format Criteria/scheme for Project Proposal 1. Executive summary 2. Vision, mission, & logo of the firm (group) 3. Introducing the profile of the firm (Corporate Information) - Administration & management - Position & responsibilities (inc. character & personality) 4. Core business activity * - Operation - Promotion/Marketing - Financial aspect - Benefit/significant of project 6. Conclusion

Project Description Core business activity (One activity only) Choose the project name Name a client for this project Purpose & objectives of project Description of project activity Gantt chart Promotion & marketing Financial aspect Benefit/significant of the project

DESCRIPTION OF ASSIGNMENTS Assignment Description: The objective of the group project is to conduct a ProJECT on specific contemporary issues, challenges and questions that were presented during the course. Please choose ONE activity that you care about an interest you. (A) Press Conference e.g. Protest of nuclear, (B) Product Presentation e.g. Introducing IPAD from Apple (C) Launch of organisation/building e.g. Launch of new hotel or resort (D) Forum/seminar e.g. Forum on CSR

2# Criteria/scheme for Project Report Criteria of Full Project Report: Executive summary Vision, Mission, Logo; Structure of firm Position/responsibilities of members Core business activity Financial report Challenges/problem encountered Conclusion Estimation of paper length: about 15 pages.

References Abdul Aziz Yusof. (2003). Prinsip Keusahawanan. Kuala Lumpur: Pearson Education. Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2005). Entrepreneurship. (6 th ed.). Singapore: McGraw-Hill. Kuratko, D. F. & Hodgetts, R. M. (2007). Entrepreneurship Theory, Process & Practice. (7 th ed.). Thompson South-Western Lambing, P. A. & Kuehl, C. R. (2007). Entrepreneurship. (4 th ed.). New Jersey: Pearson Education. Schaper, M & Volery, T. (2007). Entrepreneurship and Small Business. (2nd Pacific Rim Edition). Australia: John Wiley & Sons Australia Ltd.

Administration Appointing Class Monitor Breaking into groups Appointing a leader/head in each group Developing mentor-mentee system 100% commitment & cooperation Class activities – teamwork.

ASSIGNMENT MARKING SCHEME Assignments will be assessed based on four key criteria (COPS) as follows: Marking Criteria Marks 1. Content30 2. Organization30 3. Presentation Style 20 Total: 100%

ASSIGNMENT MARKING SCHEME(2) Content Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant supporting academic materials and real world examples; and excellent use of direct quotations. Organization Great mapping strategy guiding the readers; a clear introduction including a thesis statement (main ideas/key points); a main body clearly divided into sections; and excellent use of sub-headings and linking devices. Presentation Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, & overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical structures; and able to demonstrate appropriate length with excellent spelling and punctuation. Style Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high quality and innovation; and overall consistency of the style addressed throughout.

EXAMINATION MID-TERM EXAM: OBJECTIVE/SUBJECTIVE FINAL EXAM: OBJECTIVE/SUBJECTIVE Recall questions; multiple choices; true & false The question based on understanding, reasoning, application, and synthesis. General knowledge is strongly needed

The House Rules Plagiarism –Boom! No mobile phones during sessions (calls, texts, s, laptops, ipads/pc tabs etc) Drink 2 litres of water per day Let us keep our workspaces tidy Online learning course packs Emergency exits and procedures

CONTACT DETAIL *Consultation hours: TUE PM (preferably by appointment) Room no: B 029, Jab Kom, FBMK Room CEM* (often here) TEL: / Or * My FB & LMS