Eyeblaster Unified Digital Marketing Solutions MindShare NY 19 March 07 Ameriprise Financial

[index] Agenda  Products  Services  Special features  Examples and demos  Reporting  Campaign management tools  Q&A

[index] Development of technical and bespoke solutions The Eyeblaster Concept Media Publishers Creative  Acts a hub between all parties  Offers a single point of contact, fulfilling media, creative and publisher needs Platform Formats

[index] Index  Overview Overview  The Latest Rich Media Platform Features The Latest Rich Media Platform Features  Creative Formats & Features Creative Formats & Features  Online Video Online Video  Advanced Features Advanced Features  Microsite Ads Microsite Ads  Reporting Reporting  Creative Spec Database Creative Spec Database  Inspirational Inspirational

[index] Pan European / Global Rich Media Leader Offices in all key digital markets providing 24/7/365 coverage ITALY

[index] Unified Digital Marketing Solutions (UDMS) Cross channel planning, trafficking, adserving and analytics  Standard Formats  Standard Display Ads  Classified Ads  Other  Search  Advertising Campaign Manager (ACM) Rich Media Platform (RMP)  Rich Formats  In banner  Out of banner  In stream Plan Traffic & Serve Track & Report Optimise Unified Analytics Channels All Display Advertising IPTV MOBILE GAMING WWW

[index] Data Capture / Dynamic Data  Eyeblaster collects data, DB stored on EB servers - passed to client  EB sends data to client’s DB –user submits data, info sent to client’s website - user transferred from ad to website  Data Feed (one way) - live connection to client’s server. Ad updated with latest content from client  Dynamic Data (multiple feeds) – Data from multiple sources results in updated display – eg weather checks result in best ski destinations, cross-checked with available flights.  Dynamic Data (two way) – User communicates with the client’s server through the ad, and can update data into the ad:

[index] The Latest RMP Features  Behavioral Ad Sequencing  User’s interactions determine what ad is shown next  Measure ROI using data on depth of user interaction  Optimise creative dynamically based on interaction  Unlimited creative ‘paths’  Can include live data feed, polling, data capture  Ad Unit Synchronisation  Create greater impact with seamless interactions between multiple banners  Enable users to interact across ad units on a page  Enhances sponsorship opportunities for publishers The latest Interactive features for advanced advertising campaigns

[index] The Latest Functionality  Improved design and trafficking capabilities  Automatic optimisation of creative – up-weighting best performing ad  Trafficking in Excel  Multiple ads can be trafficked to multiple placements  New components and open source code for designers  Multiple creative asset upload with auto-import of custom interactions  Integrated follow up – HTML or text directly from the system  New reporting options  Advertisers now have direct access to their reports  ROI reporting including CPA / CPC  QA tools for third party tracking  Enhanced previews and support  Preview multiple ads by placement and/or banners on site background  Support for Mozilla, Firefox and Safari  New contextual online help for instant support  Offline demo generator for any of your ads Time saving processes, improved reporting and easier access to data

What is it?  DejaVu is an Advertiser Targeting tool. By tagging the website of the Advertiser, agencies can collect user data that can be used to target the right ads or group of ads in future campaigns.  Users are classified into groups such as: registered and non-registered groups, male and female groups, different age groups, and according to the products they saw or bought. What can you do with it?  Target ads to users who have shown interest by visiting the advertiser website but haven’t purchased a product.  Deliver relevant messages to users:  Target ads with related products to users who have previously bought a product on the advertiser website  Show different message to Female Registered users as opposed to Male non- registered users ACM V1.5 Key Features & Benefits – DejaVu Targeting

Creative Formats and features Creative opportunities with the Eyeblaster Rich Media Platform

[index] Rich Banner Formats A Showcase of Creative Uses of Eyeblaster Formats Polite  Initial ad creative displayed whilst page loads, then up to 4.4MB can be served  Overrides banner size restriction Xerox Expandable  Multiple panels and/or floating ads launch from banner via click, mouse- over or auto-initiation Adam Corolla Push-down  User or auto-initiated push down banner  ‘Slides’ publisher content aside rather than covering it Coldplay

[index] Out of Banner Formats Floating A Showcase of Creative Uses of Eyeblaster Formats  Ads display on transparent layer over page  Works within dimensions specified by sites John Lewis Full Page Overlay  Ads display on transparent layer over page  Can cover entire content within a web browser Nike Floating to Expandable  Floating ad to banner  Banner can include additional multiple expandable panels Audi A3

[index] Window  Interstitial or ‘pop-up’ window  Downloads politely then plays when loaded British Airways Wallpaper  Image replaces web page background  Subtle watermark effect used in sponsorship Bounty Out of Banner Formats A Showcase of Creative Uses of Eyeblaster Formats Commercial Break  Full-page transitional ad  Displays on site entry or between pages Discovery Channel

[index] Video Ad Formats Eyeblaster supports video content in all formats  Video served within fixed size ad unit  Can ‘tease’ by looping few frames until user interacts Video Strip  Strip of video plays in banner space  Rollover reveals complete video in full size with audio Louis Vuitton Full Screen  High impact full-page media player  Optional control buttons Constantine Video Banner Honda Civic

[index] In-stream Video Formats Pre-Roll Serving video ads directly into publishers’ video content  An integration-free solution that plays video ads before site’s own video content  Additional rich media unit can be served alongside Samsung Video Clip  An integrated player that enables delivery of video ads and video content  Ads can be served at any time during video stream Nokia – The Scene Online Gaming Quake 4  Ability to stream video advertising before or during an online game  Can include full rich media interactivity

[index] Adidas Video Functionality Multi-stream Pushing the capabilities of video content beyond streaming  Push multiple media streams into ad unit  One video can trigger another via synchronisation WOTW Hot-spotting  Interactive layer plays on a timeline over the video  Additional content can be navigated within the video Mazda Interactive  Video segments are delivered in response to user interaction  User controls the experience

[index] Volvo XC90Seat LeonFiat Creative Features Page wipes Encouraging user interaction through compelling creative ideas  A series of animated effects in response to user interaction Fold-out  Users control the pace of the message being revealed Synchronised  Multiple ad units seamlessly interact across a page  Works like a page ‘mask’

[index] Interactive Functionality Behavioural Encouraging user interactivity beyond mere click-thru  User interactions determine what ad is shown next  Unlimited creative ‘paths’ MSN Music Dynamic Data  Live data fed into the ad  Updateable ad content  Optional personalisation Weather Channel Polling  Users respond to question/s in the ad  Aggregated results displayed to the user in real time NRL

[index] Interactive Ideas  Games and Quizzes  Downloadable Content  Documents, Icons, Screensavers, Ring Tones and more  Multi-user Applications  Data Collection  Viral Marketing (Send to a Friend)  Text/SMS and Reminders  Banner Chat  eCommerce/mCommerce Opportunities to create relationships and deliver insights

[index] Finance examples  ACI ACI  Direct Line Direct Line  Virgin Money Virgin Money  MBNA MBNA

[index] ‘Brand Response’ Advertising For Users: Pushing the brand experience and shortening conversion cycles  Delivers content direct to the user where they are  Offers choice to the 90%+ users who don’t click-thru  Results prove interaction overrides typical ad timeout … Enhanced Experience For Advertisers:  Provides a fully measurable, immersive brand experience  More interactions means better ROI analysis  Can be fully integrated with client’s site back-end … Meaningful Metrics For Publishers:  Negates need for user to leave the publisher site  Provides greater real-estate and file size for interactivity  Publishers benefit from co-branding opportunities … Permanent Presence

Reporting Delivering data to you direct Giving you real-time access to comprehensive campaign data for intelligent analysis

[index]  Complete campaign data for analysis  Easy to manipulate and display  Automatic distribution  Better way to optimise campaigns and create reports  Report types:  Delivery report  Performance report  Interaction report  Performance by frequency  Time of day, day of week  Domain report  Site serving statistics  and many more… Powerful Reporting Features Reports by creative Real-time stats Reports across publishers Site serving stats Access a wealth of data on your campaign performance

[index] Customised Reporting  Custom Reports Builder  Data fields defined by you  Reports formatted to your unique definitions  Save formats for future campaigns  Report Types  Delivery  Ad interactivity  Reach / frequency  Post click activity  Data Mining Tool (upon request)  Eyeblaster collates performance data, by industry / format / interaction type - according to your specific requirements Delivering data to your own specifications

[index] The Bottom Line Anatomy of a campaign report

[index] Creative Spec Database  Advanced specs management tool for Publishers  Eases the process of managing and publishing creative specs  Provides visibility to specs and formats early in the creative process  Reduces lost revenue and inventory by helping ads go live on time  Ability to incorporate specs, managed by Eyeblaster into website’s HTML  Enables planners and designers to have visibility to specs earlier in creative process  Saves time with automatic collation of multiple specs across different site sections  Find the lowest common denominator spec  Accepted banner sizes, file sizes, reminder types, close-button requirements, expandable banner definitions, audio acceptance and much more… Eliminate creative conflicts by ensuring everything is built to requirements

[index] Your Account Team Sales Manager- keeping you up to date with Eyeblaster developments, formats, new campaign enquiries, pitch development, discussion of rates, post-campaign reports analysis, Alexandra Jorissen | | Account Management - managing current campaigns, media plans, trafficking enquiries, ad operations Alanson Boyd | | Technical Support - creative services, implementation, testing of ads, training for designers Tyrone Sealy | |

[index] Main benefits  All formats – up to 4.4 MB  Standard features such as data capture, , xml, behavioural targeting  Video encoding Studio  Full trafficking and campaign management  Training and support for creative agency  Integrated in depth reporting, RealTime, Detailed reports and post click  Platform to check status, Preview ads, Amend ads  Déjà vu tracking