The BRIDGE Clinic – Business of Medicine Bootcamp Partnership: Managing a Functioning Inter-Professional Healthcare Organization Clinic Directors: Cristen Litz, Shields Duss, Fauzia Riaz Business of Medicine Bootcamp: R. David Graham, MSII February 5, 2012

Presentation Outline  Overview of the BRIDGE Clinic  Review the multi-disciplinary approach  Discuss the formulation of a business plan

An Overview of the BRIDGE Clinic

Overview of the BRIDGE Clinic  Student-run  Free healthcare  Patient eligibility  Demographics

Overview of the BRIDGE Clinic  Opened in October 2007  Tuesday evenings 5:30- 9:00 pm  8-12 patients per night  Collaboration of USF Health  Medicine  Physical Therapy  Social Work  Pharmacy  Nursing  Public Health

Our Services  Adult preventive medical care  Physical therapy  Social work  Women’s Health Nights  Gastrointestinal Specialty Nights  HIV Screening

Our Partners  USF Referral Network  Community Health Fairs  Quest Diagnostics  USF Health Morsani Center  Allscripts  Save-Right Pharmacy  USF undergraduate students  Hillsborough County Health Insurance Plan

A Multi-Disciplinary Approach

Inter-Professional and Multi-Disciplinary Approach Healthcare needs of the uninsured Culturally competent healthcare Students from multiple professions and disciplines Long-lasting bonds— clinic volunteers and community

Morsani College of Medicine College of Physical Therapy College of Social Work School of Public Health College of Nursing College of Pharmacy Inter-Professional and Multi-Disciplinary Approach

BRIDGE Staff Overall Staff Members  Four medical student directors  2 faculty advisors  2 clinic managers  8 patient coordinators  8 operations coordinators  4 staff coordinators  Physical therapy team  Social work team  HIV screening team Individual Clinic Night  1 student director  2 clinic managers  2 patient coordinators  2 operations coordinators  1 staff coordinator  2-3 Medical teams  Physical therapy team  Social work team  HIV screening team

Formulation of a Business Plan

Business of Medicine Bootcamp  Interdisciplinary Co- curricular Program –College of Medicine –College of Business –Center for Entrepreneurship

What is a Business Plan?

Why a Business Plan?  Strategy and Direction  Structure and Organization  Sustainability  Funding Opportunities

What is in a Business Plan?  Organizational Structure  Market Analysis  Marketing Plan  Operations Plan  Financial Plan

Organizational Structure  Leadership  Management  Advisors

Organizational Plan Example BRIDGE Organizational Chart

Marketing Plan  Market Analysis  Marketing Action Plan –Patients –Volunteers –Donors

Marketing Plan Example Market at Department Meetings Physician Action Plan 1.The marketing team will contact each department (primary care, internal medicine and OB/GYN) and seek permission to give a five minute presentation on the BRIDGE Clinic. 2.The presentation will include a Powerpoint outlined presentation briefly detailing the benefits and details of volunteering at the clinic. It will also contain the BRIDGE clinic video. 3.After the presentation the marketing team will pass around a sign up sheet with the open dates on which physicians can sign up. 4.The marketing team will encourage physicians to sign up as teams to make the volunteering experience more friendly. 5.In doing so, we will collect enough information to add the physicians to our database in order to follow up after their first volunteering experience.

Operations Plan  Management and volunteer responsibilities  Tasks assignments  Description of clinic flow

Operations Plan Example

Financial Plan  Operating Fund  Assets/Liabilities  Projections  Financial Goals  Fund Raising

Financial Plan Example

Future

Conclusion  Access to healthcare  Teaching and learning opportunities  Experiential learning with business  Understanding the issues facing healthcare today  Future physicians will learn to help control the cost of health care  Training in management of a future healthcare organization