Propaganda & Bias in Advertising. Propaganda Publicity to promote something information put out by an organization or government to promote a policy,

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Presentation transcript:

Propaganda & Bias in Advertising

Propaganda Publicity to promote something information put out by an organization or government to promote a policy, idea, or cause Misleading publicity deceptive or distorted information that is systematically spread

How to Analyze Propaganda The ideology and purpose of the propaganda campaign The context at which the propaganda occurs Identification of the propagandist The structure o the propaganda organization The target audience Media utilization techniques Special techniques to maximize3 effect Audience reaction to various techniques Counterpropaganda, if present Effects and evalution

Propaganda Examples FeREHyYaxpA&feature=channel

Bias Preference An unfair preference or dislike of something

How to Detect Bias in News Media Who are the sources? Is there a lack of diversity? From whose point of view is the news reported? Are there double standards? Do stereotypes skew coverage? What are the unchallenged assumptions? Is the language loaded? Is there a lack of context? Do the headlines match the stories?

Bias Example